Yay ! Our Bounce Rate is 37.27 %


How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.

 

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If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.

According to Google Analytics Guru Avinash Kausik “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”. Low/Good bounce rate indicates that visitor engagement on your site is good.”
There you have it.
“As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

So YAY !! StockImageBank.com has a consistent bounce rate of 37.27. Something our digital marketing team has been effectively achieved.  We believe in the quality of visitors than the quantity, Ours is a  B2B product and irrelevant traffic is of no no use to the business. 

So well done Team !! May more clients come and spend more time with us. A fantastic achievement in times of limited mind-space.

A good info-graphic attached for whose who may like to know more about how to decrease it.bounce-rate-(infographic)

What is Stock Photography ? – made simple


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This is a simple PDF to enable photographers to understand Stock Photography – Simply. Please feel free to post queries and we will be happy to answer all of them.

Click on the link  to view the Guide. What is a Stock Photo – The Ultimate guide to Stock Photography copy

 

Dear Photographers, Your Creation is your livelihood !


Dear Photographers worldwide,
How may of you are aware of your rights ? How many of you actually take the initiative to make friends and family around you aware that plagiarism of images is a crime. Lifting images from google, flicker & elsewhere on the net and using for commercial endeavours is inappropriate. That the creator of that image at the end of the tunnel, is someone like yourself who has invested in equipment, has spent time and energy with a lot of passion to create something that they “Love”, love enough to use commercially !!
There are a lot of more important issues I understand, but unless each one of you make it you personal mandate to speak about it and educate plagiarism will continue.

WP MAy 2013
Educated professionals from advertising such as visualizers, art directors, creative directors, marketing heads, branding and communication professionals , editors, magazine owners, press, media, business owners  … Lets all work towards sensitising the world around us.

Piracy of images is a crime !! Period. Unite and address this.

I would urge you to share this. Creation of images is a livelihood for photographers everywhere. Only if we join hands and create awareness in each of our circles will this be viewed as unethical. Its a chain.

Images will always be a part of communication. If we want to continue creating good work that enables business to generate revenue ( directly or indirectly ) we should all come together. We at StockImageBank.com are always available to assist anyone who needs guidance to know know more. Please feel free to write to me directly or make it a discussion in open forums !!

Till then Happy Shooting ! !

– Sugandha Dubey, is the founder of http://www.stockimagebank.com, one of India’s Premier Stock Photo Agency.