Yay ! Our Bounce Rate is 37.27 %


How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.

 

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If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.

According to Google Analytics Guru Avinash Kausik “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”. Low/Good bounce rate indicates that visitor engagement on your site is good.”
There you have it.
“As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

So YAY !! StockImageBank.com has a consistent bounce rate of 37.27. Something our digital marketing team has been effectively achieved.  We believe in the quality of visitors than the quantity, Ours is a  B2B product and irrelevant traffic is of no no use to the business. 

So well done Team !! May more clients come and spend more time with us. A fantastic achievement in times of limited mind-space.

A good info-graphic attached for whose who may like to know more about how to decrease it.bounce-rate-(infographic)

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Royalty Free (RF) – What is it ?


Royalty Free (RF)
“Free” in this context means “free of royalties (paying each time you use an image)”. It does not mean the image is free to use without purchasing a license or that the image is in the public domain.

  • Pay a one-time fee to use the image multiple times for multiple purposes (with limits).
  • No time limit on when the buyer can use an image.
  • No one can have exclusive rights of a Royalty-free image (the photographer can sell the image as many times as he or she wants).
  • A Royalty-free image usually has a limit to how many times the buyer can reproduce it. For example, a license might allow the buyer to print 500,000 brochures with the purchased image. The amount of copies made is called the print run. The buyer is required to pay a fee per brochure, usually 1 to 3 cents, for additional prints. Magazines with a large print run cannot use a standard Royalty-free license and therefore they either purchase images with a Rights-managed license or have in-house photographers.

Stockimagebank.com

Branding – Quote of the week


April 2014 infographics SIBSA

From the collection of over 3 million Indian & International Stock Images, we will share inspiring Quotes in this section.
Please feel free to share if it strikes a cord with you !
www.stockimagebank.com

INDIAFRICA – A shared future


INDIAFRICA: A Shared Future is a unique people to people initiative that aims at engaging multiple stakeholders in India and Africa through contests, fellowships, discussions, events, collaborative projects and cultural exchanges.

INDIAFRICA is supported by the Public Diplomacy Division, Ministry of External Affairs, Government of India and is managed by theIdeaWorks, Enterprise partner www.StockImageBank.com
INDIAFRICA works very closely with various institutions in Africa and India to drive this initiative. Visit www.INDIAFRICA.IN

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INDIAFRICA Photography Contest 2014 

Are you interested in photography and like narrating a story through photographs? Participate in this contest to win attractive cash prizes and get your work showcases at international platform.

Theme
My City

Prizes

  • Twenty prizes of INR 25000* each
  • Certificates for all winners
  • INDIAFRICA merchandise for all winners
  • Winning works to be curated into an exhibition
  • Feature the winning entries and winners on www.stockimagebank.com – one of India’s leading image libraries.

Timeline
Start date: 23 January 2014
End date: 30th April 2014

What is Stock Photography ? – made simple


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This is a simple PDF to enable photographers to understand Stock Photography – Simply. Please feel free to post queries and we will be happy to answer all of them.

Click on the link  to view the Guide. What is a Stock Photo – The Ultimate guide to Stock Photography copy

 

10-corporations control almost everything you buy.


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Shared a good read for the day. The link below gives you a wonderful insight. Please click to proceed to read.

10-corporations-control-almost-everything-you-buy-this-chart-shows-how

I hope You enjoy reading this as much as I did.

3 Tips to make your image more commercially viable !


At StockImageBank.com India, we are constantly asking ourselves. ” What would this picture be used for? and again, more importantly,Will this image make money? The answer lies in the conceptual value of the image and its ability to be used by different clients multiple times for multiple purpose. An image of a dockyard even if it has property release may have limited use.

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However, an image of adventure sport ( rock climbing/ para sailing/ bungee jumping .. ) could be used many more times. Reasons ? More conceptual depicting growth, courage, future, direction, independence, fitness, Getting the wiff ?

StockImageBank.com 2 Stockimagebank.com1

Some tips to maximise your shots !

Tip No. 1.
75% of the images selected by our clients are SMILING.
 There is always a place for serious expressions, but those that have concern or gestures that communicate seriousness.

Tip No. 2                                                                                                               Play with different kinds of lighting . Though clean flat lighting is ok for cutouts interesting lighting always engages a creative person and attracts selection.

Tip No. 3.                                                                                                                     Stretch your concepts creatively : you must ask yourself, After doing the base shots, how can I add value by adding others elements? objects like pencils, newspaper, coins, currency, small plants, locks, watches, clocks, flags. How can you add and Indian contemporary flavour to it ? 

Photography is an art and commercial photography is the art of creating images that make brands make money. India is still evolving when it comes to commercial stock photography. I will keep posting my insights to help those who want to explore and monetize their works.

Posted by Sugandha Dubey

This Holi we would like to play with colours ! Go on .. Try now !


Stockimagebank.com

Have you tried our new feature ??
Clarify search by colour ! Search for images with specific brand colours !
Register for FREE today ! (http://www.stockimagebank.com/Register.aspx)

This Holi we would like to play with colors !

Its Simple.

1. Just type in the image that you are looking for.

2. You will see the complete search results.

3. On the left had panel refine search by colour !

Please call us for a FREE demo available on request.

 

“The Switch Background Innovation”


Friends, I am extremely pleased to share with you the “The Switch Background Innovation”

Its been a dilemma ever since we started out in 2008. We chose dark background for Version 1 of http://www.stockimagebank.com. We loved it, but we also loved white.

So then started a feedback survey, and each time we spoke to our clients we asked them if they preferred a dark or a white site background when looking for images. At the end of 2 years we were at the same spot where we started and realised that the votes were divided in a 50: 50 split !

We realised it was subjective and a matter of choice. So we decided to bring in “Freedom to choose” for all our buyers. We have been working very hard and are finally out with the Version 2 of our site.
We created a Switch Background Option to the entire site ! !

http://www.stockimagebank.com/index.aspx

The first to do so for a stock image site in the world are extremely proud !

Its just been a week and we have got a tremendous response so far from the industry.
There are a few tweaks and minor issues that we are aligning with the previous database and site with, but I would love to get a response from my friends here !

Its a labour of Love, and I’d be really grateful if you could visit the site, register so that I get to know that you visited, and share your thoughts here or write to me privately at sugandha@stockimagebank.com.

Look forward to your feedback and thank you for sparing the time.
Sugandha