Yay ! Our Bounce Rate is 37.27 %

How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.


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If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.

According to Google Analytics Guru Avinash Kausik “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”. Low/Good bounce rate indicates that visitor engagement on your site is good.”
There you have it.
“As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

So YAY !! StockImageBank.com has a consistent bounce rate of 37.27. Something our digital marketing team has been effectively achieved.  We believe in the quality of visitors than the quantity, Ours is a  B2B product and irrelevant traffic is of no no use to the business. 

So well done Team !! May more clients come and spend more time with us. A fantastic achievement in times of limited mind-space.

A good info-graphic attached for whose who may like to know more about how to decrease it.bounce-rate-(infographic)



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Please click on the link below to read this highly recommended article by us.


shared by www.stockimagebank.com  June 2014 for non commercial use.

Royalty Free (RF) – What is it ?

Royalty Free (RF)
“Free” in this context means “free of royalties (paying each time you use an image)”. It does not mean the image is free to use without purchasing a license or that the image is in the public domain.

  • Pay a one-time fee to use the image multiple times for multiple purposes (with limits).
  • No time limit on when the buyer can use an image.
  • No one can have exclusive rights of a Royalty-free image (the photographer can sell the image as many times as he or she wants).
  • A Royalty-free image usually has a limit to how many times the buyer can reproduce it. For example, a license might allow the buyer to print 500,000 brochures with the purchased image. The amount of copies made is called the print run. The buyer is required to pay a fee per brochure, usually 1 to 3 cents, for additional prints. Magazines with a large print run cannot use a standard Royalty-free license and therefore they either purchase images with a Rights-managed license or have in-house photographers.


INDIAFRICA – A shared future

INDIAFRICA: A Shared Future is a unique people to people initiative that aims at engaging multiple stakeholders in India and Africa through contests, fellowships, discussions, events, collaborative projects and cultural exchanges.

INDIAFRICA is supported by the Public Diplomacy Division, Ministry of External Affairs, Government of India and is managed by theIdeaWorks, Enterprise partner www.StockImageBank.com
INDIAFRICA works very closely with various institutions in Africa and India to drive this initiative. Visit www.INDIAFRICA.IN



INDIAFRICA Photography Contest 2014 

Are you interested in photography and like narrating a story through photographs? Participate in this contest to win attractive cash prizes and get your work showcases at international platform.

My City


  • Twenty prizes of INR 25000* each
  • Certificates for all winners
  • INDIAFRICA merchandise for all winners
  • Winning works to be curated into an exhibition
  • Feature the winning entries and winners on www.stockimagebank.com – one of India’s leading image libraries.

Start date: 23 January 2014
End date: 30th April 2014

What is Stock Photography ? – made simple

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This is a simple PDF to enable photographers to understand Stock Photography – Simply. Please feel free to post queries and we will be happy to answer all of them.

Click on the link  to view the Guide. What is a Stock Photo – The Ultimate guide to Stock Photography copy


Best Picture of the week ! Marine Drive – Mumbai.

1420_10151769315338088_777159614_nThis image of Marine Drive Mumbai, is shot by Kunal Gaikwad. Probably one of the most shot places in the world. It is also called the Queens Necklace, because of the beautiful road that curves and the row of street lights that give the illusion of a jewel studded necklace.

This is what Kunal had to say about how he took this image. ” I shot this during the blue hour on last Thursday. The sky was partially cloudy with a few bit of drizzles. When this shot was taken, the clouds had obscured the sky over the Queens Necklace and the land part, but left the sky clear above the water part. It has been shot on Nikon D7000, 18-55 mm lens, f/4, 1/6 sec (handheld), ISO 400. I enhanced the blues on the right and made it a little lighter.. decreased the shadows by adding graduated filter.

Kunal is 25 year old and a budding lawyer working in a Law firm in Mumbai. He says that photography is just his hobby, and that he is no pro.

Shared by www.stockimagebank.com  brand TM owned by SIBSA Digital Pvt. Ltd.


3 Tips to make your image more commercially viable !

At StockImageBank.com India, we are constantly asking ourselves. ” What would this picture be used for? and again, more importantly,Will this image make money? The answer lies in the conceptual value of the image and its ability to be used by different clients multiple times for multiple purpose. An image of a dockyard even if it has property release may have limited use.


However, an image of adventure sport ( rock climbing/ para sailing/ bungee jumping .. ) could be used many more times. Reasons ? More conceptual depicting growth, courage, future, direction, independence, fitness, Getting the wiff ?

StockImageBank.com 2 Stockimagebank.com1

Some tips to maximise your shots !

Tip No. 1.
75% of the images selected by our clients are SMILING.
 There is always a place for serious expressions, but those that have concern or gestures that communicate seriousness.

Tip No. 2                                                                                                               Play with different kinds of lighting . Though clean flat lighting is ok for cutouts interesting lighting always engages a creative person and attracts selection.

Tip No. 3.                                                                                                                     Stretch your concepts creatively : you must ask yourself, After doing the base shots, how can I add value by adding others elements? objects like pencils, newspaper, coins, currency, small plants, locks, watches, clocks, flags. How can you add and Indian contemporary flavour to it ? 

Photography is an art and commercial photography is the art of creating images that make brands make money. India is still evolving when it comes to commercial stock photography. I will keep posting my insights to help those who want to explore and monetize their works.

Posted by Sugandha Dubey

Silver Nitrate Art – New Beginnings !!

We promote vibrant upcoming and very talented amateurs. We were honoured by the  invitation to inaugurate an exhibition, by wonderful group of professionals from various walks of life, showcasing their works for the first time at India Habitat Centre New Delhi. We were absolutely thrilled to see the amount of talent pool that existed !!

Silver Nitrate Art
Silver Nitrate Art ‘s First Group Show : Curator :Mohit Gupta — with Mohit AhujaMani Agrawal,Karan SinghKamal JaitelyDeepti BhatiaLatika Nath RanaMohit GuptaVinamra KumarAnil BudhrajaSugandha Dubey and Geeticka Chauhan.

553010_10151524241783376_873307448_nWe enjoyed looking at some fresh perspectives and what was most enjoyable was that each one of the artist was engaged in an otherwise routine job. Bankers, Finance professionals, advertising agency owners, investors, students, sales professionals homemakers… it was an utter delight !



The turnout to this exhibition was fabulous ! The interactions with the guests present were interesting, insights drawn and overall a very satisfying experience.


We would like to give a special mention to Mr. Mohit Gupta, the curator of this exhibition on this initiative. He hold a full time job in a well known organisation and it is his passion in photography that drives him to encourage and bring together a group of likeminded people on this platform. He shares the proceeds of exhibition with NGO’s he is working with and this is commendable.


This group of young photography enthusiasts are to watch for !! We certainly look forward to some exceptional work. During our interactions with them we spoke about various aspects. Licensing, copyrights and the correct channels of monetizing their works. We as StockImageBank.com certainly look forward to representing them and assisting them in all ways to help them in their Pursuit of Happiness the theme of this exhibition !


Please accept our Best Wishes in all the future endeavours Nitrates !! We certainly are eagerly waiting for your next !!

to know more about them please visit the FB page of Silver Nitrate Art at https://www.facebook.com/SNo3Art?fref=ts

Compelling Visuals make Brands Stronger !



fg branddesign is amongst the winners of this year’s DDC award “Gute Gestaltung 12” in the category of marketing communications. The award has been presented by the DDC (Club of German Designers) for more than 11 years in a row and is considered one of the most renowned design awards. fg branddesign is awarded for the international launch of Avantgarde Acoustics XA amplifier series.

Kate Moss

 luxury brand : David Yurman

unemployee-of-the-year-blog-benetton-1 unemployee-of-the-year-blog-benetton-2

Unemployee of the year - Blog Benetton



Unemployee of the year - Blog Benetton

United Colors of Benetton continues to use visuals of people as a long standing method of communication for its brand. The latest is 

Benetton opened a new era of its communication strategy by launching the UNHATE campaignand foundation. This highly controversial campaign, showing international political leaders in conflict sharing a brotherly kiss, toured all around the world and made a great long lasting impression!

This year, the brand continues its reflection on society and the world and is delivering a new message with its latest campaign: UNEMPLOYEE OF THE YEARa contest created by United Colors of Benetton for young people all over the world. UNEMPLOYEE OF THE YEAR will award 100 projects proposed and voted by the web.

Around me, I find many talented, open-minded, curious, strong-willed people and sometimes they have difficulty finding work that suits them. I come from a generation that knows unemployment, professional uncertainty and I’m sensitive to this ad campaign. At twenty, twenty-five, thirty years old, life is yet to be built, it is time to launch yourself, look forward to the future with enthusiasm, to have the opportunity to express your talent, skills, dreams!

I’ll let you have a look at the ad campaign posters with their simple yet stylish visuals (remember, it is a campaign for a fashion brand!). Discover these young people’s serious faces coming from all over the world and currently looking for a job: Angel, 29 unengineer from Spain, Katerina, 30, unmanager from Greece, Thibault, 27, unlawyer from France… (Read more on unhate.benetton.com




We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way – if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. Crime should not remain anonymous. But the people who report it will
  • Category Public Interest : Public Interest 
  • Client : Toronto Crime Stoppers
  • Agency DDB Canada
  • Country Canada
  • Uploaded27 February, 2013
  • Creative Director : Denise Rossetto, Todd Mackie,
  • Photographer : Frank Hoedl

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Family’s picnic

Ambipur offers air freshness in this print campaign from Grey Jakarta

47577_ads_CROSSFOX VW

Crossfox. The compact off-road.”Print from Almap BBDO Sao Paulo


Cordaid has come up with a very hard hitting “People in Need” campaign and has put the hard truth of stark disparity existing on our planet right in front of our eyes. This ad campaign is a play on emotions, guilt conscience and will surely generate lots of aid essential to reach out to the most deprived and poor people living in poor nations around the globe.

These pictures of African people posing with expensive stuff seem very poignant, compelling but was it necessary to use actual ‘poor people in need’ to make an appeal? Do they need to ‘beg’ for donation from the rich? Maybe candid shots would have worked better. We cannot deny that affluent of the society also contribute to world’s economy in a big way. We live in a consumer centric capitalist era which runs on market economy after all.


We all know that what we splurge on can buy something very essential for the needy ones. This emotional appeal for little donation which is much less than what one usually spends on luxury is no doubt an effective tool but is it necessary to make big spenders very guilty with all these images?


Big spenders alone are not responsible for sorry state of the world. This disparity won’t be removed even if rich were to donate all their money to charity. We live a far messed up complicated world and this ad gives the most simplistic solution.


It is true that world needs organizations like Cordaid to build bridges between haves and have-nots. Hope the play on conscience works for the good cause. But more than aid poor of the world need to be empowered to improve their own conditions.

The above set is a compilation


Canesten: Monsoon itch, AGENCY: Watermelon Healthcare Communications, Mumbai, India, CREATIVE DIRECTOR: Yajuvendra Gore, ART DIRECTOR: Mahendra Khairnar, COPYWRITER: Graydon Gomes, PUBLISHED: June 2008


Ratika¹s: Age-defying jewelry, AGENCY: 1pointsize, Chennai, India, ART DIRECTOR: Sharad Haksar, PHOTOGRAPHERS: Jose Luis Pelaez, Sharad Haksar, COPYWRITER: Anantha Narayan

tide-detergent-indian-flag-small-19252 PrintAds india-print-ads-2

This post just emphasises on the fact how the images make the brands so compelling ! The range displayed is an attempt to showcase from a  simple image to a complex one., and how it resonates the brands !

The post is intended to share and understand the relationship of brands and visuals. No copyright violation intended.

Enjoy the week !