Branding – Quote of the week

April 2014 infographics SIBSA

From the collection of over 3 million Indian & International Stock Images, we will share inspiring Quotes in this section.
Please feel free to share if it strikes a cord with you !


Diwali – Some simple photography tips during Diwali.


Diwali is one of the major festivals of India. We will try and help you figure out how to shoot and what to shoot this Diwali.

Shoot macros

Shoot long exposures

Shoot candids.

A few things to keep in mind and we are sure you will have some really stunning results.

* Have a sturdy tripod. It does not matter if you have a simple one, but it should be in accordance with the camera and lenses you use. A big camera with heavy lenses needs a professional series. But a tripod is a must for all night photography i.e low light situations and long exposure shots ( fireworks, Car trails )

* Wear comfortable cotton or natural fibre clothes to prevent any mishap. Make necessary arrangements such as one person to cover you if possible while you make your shots and look after your personal belongings.

* A zoom lens if possible to capture fireworks from a distant.

* Switch the lens to manual focus & set a relatively narrow aperture specially during low light to get good focused shots.

* A lens hood is advised while you shoot as it cuts the ambient light thats may cause  flares in your shots.

a cable release or camera on self-timer is advised when taking long exposure shots of fireworks. If you own a DSLR, you should try locking the mirror to prevent any shake.

* Try to go close. Shoot some diya formations. Try capturing the beautiful rangolis that people make outside their homes.

*If shooting people, avoid shooting random people without their permission. You may like the bangles on a girls wrist or diya’s in her hand. Always take permission before taking a picture. It goes to show that you respect their privacy and are sensitive to it.

These are some very simple basic points. We will be posting more on a regular basis.


Shared by – The Premium Indian Stock Photography site that is enabling and enriching the photographers to understand the commercial aspect and monetize their works.

Your imagination will set you apart by Udita Singh

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They say “an image is worth a 1000 words”. I couldn’t agree more. I recently saw an image that pierced me in places I didn’t know existed. It was a picture of a frail old man, a panhandler, standing with a stick for support in one hand and a begging bowl in the other. His head hung extremely low and the people around him in the photograph just seem to walk on past him. Was he invisible to them? My heart just broke.

I wondered. What really is the purpose of this image or images in general?

It is my belief that the purpose of an image then is to be evocative, to haunt you with the unspoken, to alter your state of mind for a brief moment, to transport you to places, to make you wonder, to give you a glimpse of someone else’s life, to capture a fleeting moment, to inspire, to tell a story … the list is endless. Whether you are a hobbyist or a professional photographer, each capture is a once in a lifetime event.

But then how does one distinguish good photography from bad? Coming back to the old man narrative in the preceding section, what I didn’t mention then was the fact that this image was black and white. It was dramatic; it had an arresting center of interest (the subject), the lighting albeit natural – set the right mood and had a strong impact. If the same image was in colour, I believe it would have lost almost all those qualities.

There are certain key elements in good photography in any genre of the art form whether it is stock photography, street photography, nature photography, so on and so forth.

1.      Timing and Composition – Perfectly timed images make for perfect images.

2.      Lighting – It sets a striking mood. And your image will be striking when it’s used effectively. Do not be afraid to experiment with natural lighting.

3.      Editing and publishing – Be selective in choosing your images and pick few to publish. There is sense and satisfaction in exclusivity.

4.      Effects – The right effects can achieve and say a lot about your image.

5.      Consistency – Maintaining the same feel and movement in your body of work, especially individual projects.

6.      Steering away from the obvious – No one wants to see clichéd pictures of sunsets and tourist attractions! Step out of your comfort zone and challenge yourself to see what no one else does! Do not overlook tiny details.

One can write endlessly about the zillion technicalities involved in image making but to me “the” most important element in good photography is that individual’s vision behind the camera lens.

All you really need is your imagination and curiosity to set you apart from the crowd. How far are you willing to go to tell your soul stirring story?

Article Credit : Udita Singh                                                                                      Udita is a dreamer. She works in the creative department at A cheerful, bright spot that she is, she is very observant. This ability has created a very honest expression of her point of view on images and photography. We though it was worth sharing with all of you ! Hope it changes the way you look at the image.

OMG ! We are losing our voice !

Banned – The film by  PeepingTom Yogensha

Published on May 14, 2013  India’s people are gradually losing their voice. The voice of freedom. Raise your voice by sharing this film. This is our right ! 

– Shared by in public interest. 

SIBSA – Ad of the day – Harley Davidson INDIA

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Auto Built 40.6 x 27.3 Dark

Raised ad
Raised ad
Forty Eight - Sportster
Forty Eight – Sportster





If you missed them in print, here is Harley-Davidson India’s print ads and more. Get a load of the motorcycles that Harley-Davidson brings to India this year. There is something about the design that makes them truly desirable ! Please visit for more information. This post is to share from a  creatives point of view.

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SIBSA Ad of the day ! The Hindu.

While The Hindu continues to target the youth, in its latest television commercial it turns the spotlight on Indian politicians and focuses on the poor example of governance that is being set by them for the new generation.

Beat up your children and they will think it’s the norm. Fight before the young and they will learn to do it better. Break chairs in the midst of solving national issues and the youth will trust that it’s precisely how the country is run. And so, behave.

This is the insight The Hindu’s latest ad is based on. After an entire campaign run which involved The Hindu and The Times of India taking shots at each other, the Chennai-based national daily has launched a fresh ad campaign that urges the nation’s leaders to conduct themselves well.

While the broadsheet continues to target the youth with the campaign, taking off from where it left in its previous communication, this time around it tries to ‘behave’ more inclusive.

In its latest television commercial, the daily turns the spotlight on Indian politicians and focuses on the poor example of governance that is being set by them for the new generation.

Even as it stirs up a conversation that is really affecting the youth, the campaign decides to talk through those who are the source of that very conversation.

Conceptualised by Ogilvy India, the film is set in a classroom. The TVC opens with the professor asking his students to debate the rural development bill; and yes, he seeks ‘proper parliamentary behaviour’. The house is set open wherein two groups of students are pitted against each other. Very soon, the situation turns chaotic. Furniture breaks, books fly, faces are punched. Eventually, as an instrumental version of poet Narsinh Mehta’s ‘Vaishnava jana to’ (a bhajan endorsed by Mahatma Gandhi during his daily prayer) takes over the screaming disorder, the ad ends with the note, ‘Behave Yourself, India. The Youth Are Watching’.

The insight

While The Hindu wanted to continue its dialogue with the youth, it was also keen to build a mechanism that would allow the daily to extend a thought that could raise many more pertinent issues.

Piyush Pandey
And that is when the idea made its way. Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy says that the idea occurred while he was disturbed by something he saw on television. What followed is The Hindu TVC that he wrote.

“The insight is very simple and comes from our everyday lives. It asks us to behave wisely because it will impact the way our children will conduct themselves. The ad tries to talk sensibly to the largest target group of this country (the youth) through an idea, which is much larger and therefore, the positioning becomes much wider now,” says Pandey.

Joono Simon, ECD (South) Ogilvy worked in close collaboration with Pandey to conceptualise and create the campaign.

‘Behave Yourself, India. The Youth Are Watching’ can easily change tone and talk about social injustice, intolerance, attitude toward senior citizens, or even address the current economic divide without taking much away from the classroom scene. But to begin with, The Hindu chose to speak about the politicians.

“A vibrant democracy requires participation of the youth predominantly and in today’s era, the lack of political icons is the bane of the country; the youth of today do not see strong icons to emulate in comparison to the heroes of yesteryears. The Hindu exposes this stark contrast of leadership, and is set to the pulse of the youth and their resentment with today’s governance,” says Suresh Srinivasan, vice-president, advertisement, The Hindu Group of Publications.

“Our previous campaign was not just a reaction to TOI; it was to propagate a story that was begging to be told. Showcasing the horror in junk news consumption and re-establishing that knowledge is the ‘new cool’. This campaign, like the previous one, is also set to the pulse of the youth and strengthens our positioning as a vibrant and aggressive brand,” he adds.

The film that is already being shared and talked about extensively on social networks is being supported by digital and cinema promotions. The print campaign too shall be launched shortly.

The insight-execution translation

“So, I see this ad getting very popular in urban India very soon and generating a lot of conversations. It will perhaps also enhance the stature of brand ‘The Hindu’. But will it ever succeed in getting the young, whose cause the newspaper seems to espouse or who are watching this ad on social media, to pick up a copy of ‘The Hindu’? I am not so sure. What surely works for the ad is great monochrome execution and the choice of music,” he says.For Jitender Dabas, executive vice-president and head of planning, McCann Worldwide, the ad is a ‘populist’ commercial. According to him, newspapers playing the voice of conscience of the society or holding the mirror to the society is one of the most obvious brand strategies in the newspaper/media category and bashing the politicians is the best way to take a populist moral high ground in our society today.

According to Ashwiny Iyer Tiwari, executive creative director, Leo Burnett, a newspaper stands for what is happening in the country at that moment. “And if the dynamics of the country is changing, it is only right to strategically portray what the current scenario is. We always say that we should be a living example for our children but our country’s so called political oldies with their tantrums are exactly the opposite. The insight has been very clearly communicated. Like the way the professor is shown — a middle aged man who does not have any point of view like many in our country and will still look in doubt as if nothing has happened.”

Article credit :Anindita Sarkar, Afaqs!, Mumbai,

Incredible India 2012


Posted by a SIBSA brand.

@ Sugandha says  “I found this quite ordinary and a safe playing ad. There is no newness to it. This kind of concept has been attempted so many times. Even the background score is average.”


Vandana Katoch launches her own agency ‘Clayground’ in Delhi !

Vandana Katoch, former Creative Director of DDB Mudra, recently launched her own agency ‘Clayground’. She quit DDB Mudra in April 2012 to start her own Delhi based venture. She works with a team presently comprising of four people and is looking at expanding this number soon. Her first client is the Jaypee Group with whom she has been associated for quite a while now. She is looking forward to doing their projects across different verticals.
According to her she came up with the unique name for her agency because of her belief that creativity which is an insight should be enjoyed. Hence her philosophy that though creation maybe playful, at the heart of it one finds  substance.
Adgully caught up with Vandana to learn more about her new venture, her philosophy on life, hobbies etc. This is what she had to say:
Vandana spoke about her creative agency and how she came to name it ‘Clayground’. She explained that the name is a toss up between the words ‘clay’ and ‘playground’. Clay denotes substance and playground denotes fun. So in other words it means the combination of these two words whereby substance is mixed with fun.  “The name is a toss-up between the words ‘clay’ and ‘playground’ – in other words, substance mixed with fun. We’d like to build Clayground as a place where the process of creation is playful, while at the heart of it is something solid. For me, creativity begins with a truth or an insight and then one plays with it and enjoys the process. If either is missing, the work doesn’t tick,” said Vandana.
Her views on creativity are diverse. She said that it may sound like a cliché but she believes that everyone is creative it is just that they are not aware of their creative nature. She says, “The housewife who arranges the steel bowls in a perfect pyramid in her kitchen, the executive who invents convincing excuses every day for coming in late to office, the hawker who creates a musical call to sell his wares… they’re all creative. Creativity for me is that special quality that you bring to whatever you do. What is it that is uniquely and refreshingly yours? That is what makes you creative.” Her principle is that more observant you are of life around you, the more creative you become.
Vandana Katoch started her own enterprise to become an entrepreneur and gave up her high profile job. The reason for this she said, “Even after spending so many years in the industry I was still enjoying every bit of it. The idea of starting something of my own was brewing in my head for a while, but in an I’ll-do-it-one-day kind of way. Then an opportunity presented itself and I decided to take the plunge.”
When asked to share her philosophy on life she said, “I’m a little wary of big words like ‘philosophy’ since they tend to define things and set boundaries. I like to free-flow. I trust life. I try not to judge people or put them in boxes of good and bad. I believe in the power of nature and try to make time for it even in the big city life.” She prefers to go for a morning walk in the park than spend time on a treadmill in the gym. She also thinks that it is important to befriend oneself and spend some time alone. She went on to say, “I could go on and on and start sounding all flouncy and self-help book like! You could say I have an Osho-esqe outlook towards life.” She also believes that life is a big teacher and one learns and unlearns from one’s various experiences in life.
Vandana’s experience of 15 years in the industry has been a long journey and has paved the way for her. When asked how this experience would help to establish herself as an entrepreneur she said, “Well, experience counts a fair deal but only to a point. Entrepreneurship, as I am discovering, is a lot about new learning. Of course, a 15-year experience gives you a more holistic understanding of the objectives at hand it. It helps hone your skills. You have a sharper eye for picking out the good ideas. You’ve built strong professional relationships. All that is great and will hold you in good stead.” But according to her the truth is, when you turn entrepreneur it’s not like starting a new chapter. It is starting a whole new book! And there is so much to learn. She finds that insanely exciting and at times overwhelming! “Of course you dig into your resources of experience but you have to be honest enough to admit that you’re a newbie once again.” she said.
With regard to future plans for her agency she said that she lives for the present so while there is a broad plan for the future. She said that expanding services, building teams etc are on the agenda but the focus at the moment is on giving their all to the jobs at hand. It’s a huge opportunity and they would like to build on what they have today.
She is not into any particular genre of books but she does enjoy reading ‘The No. 1 Ladies’ Detective Agency’ as much as ‘A Short History of Nearly Everything’ as much as ‘Life’s Truths’. Where  hobbies and leisure time is concerned she spends her time with her two growing boys so leisure time means playing with them in them in the park. Dancing too relaxes her and she considers it her favourite form of expression. It could be in a dance class, a pub or her bedroom. She is comfortable dancing in any surroundings. Vandana says, “Of late I’ve got hooked on to Sudoku. I’m not very fast yet, but it’s terribly addictive!”
Did she have any mentors who she can look upto even today who shaped her life and career. To this she said, “There have been many along the way from whom I have learnt some priceless things. Mrs Syeda Imam charmingly showed that it is possible to balance work and family.” From Umesh Srikhande, a man with quiet confidence, she learnt the importance of focusing one’s energies on building rather than battling. She also remembers Nandu Narsimhan as a person who was fantastic at selling right-brain ideas by backing them with left-brain logic. “And there have been others from whom I have picked up nuggets along the way.” said Vandana Katoch.
Interview Credit :
Posted with permission from Vandana Katoch by 

Pat is now Bang in the middle – Prathap Suthan the way I relate to him

Pat as we all know him

SD -I know this has been your dream for a while .. The baby is born.. would you like to share your emotions  today ? 

PS – I don’t think I am overwhelmed by any emotion. It’s a bit cold really. But then, yeah, I am happy.

The fact that I have the freedom to sign an appointment letter, or take a flight, or work with a particular client, or sleep a couple of hours longer without having to check with anyone.

But that aside, I have always wanted us to have the freedom to create, and push for what we create – with honesty, conviction and integrity.

We want the freedom to stand for what we believe in, what we believe is our common goal, our philosophy, and our focus. We certainly don’t want to be the mouthpiece and executors of someone else’s dream and covert objectives.

Today, more than sheer independence, we have a skill set that’s on par with the best, we have an open book, and we have the experience and choice to pick our fights and choose our pitches.

We really don’t have to rationalize to anyone why we want to do something, or why don’t want to do something. We decide. And that’s what’s what make a good day into a great day. We have nothing to lose.

SD – Prathap Suthan  – you have some 3500 plus friends on FB. They all know you from their own point of view. I ask how would you like the world to know Prathap Suthan ? 

PS –In one simple line – I am a happy person. ( and this incidentally is the same line that gave me my first job.)

I am essentially someone who keeps to myself and do my own things in my own space. I doubt if you saw me at the last party you went to.

I think everyone will have his or her point of view on a person, and that comes from personal interaction more than anything else.

I am not someone who doesn’t meet/speak with those who take time out for me. I am also not someone who won’t help those who reach out. I am pretty sure that people will bear me out on that.

The only true capital one has is the sum total of positivity and the good wishes others have for you. I believe and trust in the goodness of people. There’s nothing else better.

I am a person who believes that our business has been long compromised by leaders who sold our souls for dimes and nickels. This is payoff time. My own brand. Where pfaff will have no designation.

The core of our businesses has always been about the ability to create and execute ideas. Not anything else. If not for the ideas that differentiate us, everything else connected with advertising can be bought from the commodity market.

With all kinds of commitments and false promises, we have eternally subsidized our blood, and I think it’s time we added a value to it. We have no hope if we don’t.

SD – When and how did advertising happen to you? 

PS –I was always a writer. I used to write and contribute to my college magazines etc. I used to be influenced by ads and often mugged up great lines and body copy in chunks.

Sometimes, I used to even write love letters for friends. Just that I was careful that I had to personalize the style and content of what I wrote for the person.

Santosh Sivan – the famous cinematographer was the one who pushed me into advertising – sometime in the mid 80s. I joined an agency called Stark, in Trivandrum before I got my first genuine break as a copywriter with Mudra Ahmedabad.

SD – You have seen advertising change many seasons. How would you describe Then & Now, in your style.

PS –The best time I spent in advertising was Mudra. I spent 9 years with people who were genuine human beings.

Grey on the other hand was the longest I spent anywhere, but it turned out to be extremely shallow, vile and forgettable.

Mudra Ahmedabad was a place that held its own. There was no pretense. There was no glam. Just hardwork. Middle class people with solid values. A heart of Indianess. But lavished with the finest from IIM, and a creative force handpicked from across India.

There was Dr. Ram, Dr. MR Arun, Dr. Naga, Ravi Ratan Arora, Abhijeet Almeida, Raju Murugesan, Bala, Subrata Bhowmik, Pritam Parmar, Ranjan Thomas, Philip D’Souza, Simon Fernandes, and of course AGK himself.

There couldn’t have been such an overdose of talent in any advertising office anywhere. It was brilliant. It was potent. And if you liked the combination, then it was heady.

That was what advertising was then. There was a fire, and gumption. There was a clear mission. There was focus. There was no denying our Indian roots. There was pride. There was passion. And there was no dithering.

It was a place to learn, to unlearn, to challenge, to be admonished, to be whipped, to be inspired, to be blunt, to be tough, to push, to pull, to be true, to be right, to be honest, to be respectful, to be modest, and above all to be part of a team that thought and did genuine work. Awards being something that happened as a result of the rewards it brought the client.

Can you believe that Mudra sent me to South of France in 1992? AGK’s vision even then was far beyond any agency of that time.

Today however, the entire landscape has changed. From media going away. From MNC networks. From Madison Ave influences. To no 15% commission. To retainership models. To the rise of the Internet. And to whole new generation that has no clue what typesetting and galleys meant to advertising.

Everything physical has changed. But the way I see it, the passion doesn’t have to. Ideas don’t have to. Commitment doesn’t have to. Innovation doesn’t haven to. And leading clients doesn’t have to.

No matter what, no matter what different media vehicles emerge, the heart of advertising still remains locked into one unchanging truth. The skill to think superior. The rest is all detail.

SD – Which work will you call your best so far? Of course you may say the best is still to come, but what has been the most satisfying work till date.

PS –I can’t really say what was my best. I hope I haven’t done my best yet. It’s an unending personal strife isn’t it? That you have to keep bettering yourself every day. With every word you write, and every campaign you create.

My best, in a philosophical sort of way, is Bang in the Middle. Because this is my own campaign. My own flag. As much as it is for the rest of us at the agency.

This defines our time and space on Earth. Everything we do for Bang in the Middle is adding back to our equity. If we can make it a bright place, and a place that grows to fully capture our potential, what else can be a better campaign?

We have no big MNC network backing us. We have no mega client who’s decided to hand over a 100 crore campaign. We have no prima donnas working for us. It’s just a bunch of friends who sort of push each other to be better.

What we do have and what we bring to the party is conviction, courage, and competence. Plus the bone to stand up and say that Nothing scares us. And that truth isn’t available to buy in tubes or jars.

We have handled the biggies. We have delivered for the biggies. And there is just no way any one or any thing can frighten us.  No budget. No task. No scale. No nothing.

SD – Brands, ROI and creativity are interrelated. What is your take? 

PS – Yes, everything is inter-connected. Everything has to be. And you really can’t separate one from the other, as everything sort of fuses and overlaps each other.

I personally think creativity as a discipline is an over hyped enterprise of the ad industry. And a lot of ponytails and errant behaviour have gone unpunished because of that.

Commonsense tells me that all human beings are creative. And in everything we do, our innate lateral quirk to do something different comes into play. Just like a plumber who decides to do his own jugaad to fix a leak, or like the ingenious scarecrow that stands in the field to keep the birds off from the crops.

Any product or service that wants to become a brand has to invest in thinking and execution that are differentiated. Who wants to buy a me-too or a duplicate?

You can’t really build a brand without employing distinctive thought. Unless you are a monopoly – like the Indian Railways.

SD – It’s the Award season. Scam Ads – Are they really worth it? 

PS – I think we are fighting a different monster here.

Why has scam come about? Because many clients won’t allow agencies to do what seems/looks/smells like a daring attempt on legitimate brands. There are far too many precious things at stake. Including necks.

So when you know your industry has a rating benchmark that’s pegged against awards, and you don’t have the approval of your client to do explore his/her brand, what other option does the award-harried creative dept have?

Invent clients? Discover brands? Do pro bono work? Host a fictitious festival? Brand internal workshops? This is where things can get really creative.

The way I see it, we have gone too far into this freewheeling direction. It’s pointless to pull back and apply for sainthood. It will only work against us. Instead use that passion. Create tons of alternate work. And let’s delight in doing work that gives us goosebumps.

On the other hand, I believe scam is the thinking that will embolden mainline work. It keeps the mind ticking very cleverly. It will bring more value to clients, and find surprising and cheaper ways to push branding. It makes scant sense to pontificate on the honesty quotient of experiments.

Scam exists, will exist, and must exist. It’s good to be unfettered in the head. Though I agree that we should find a more respectable word for it.

SD – How has copy changed over the years. Has it at all ?

PS – Good copy is good writing. And that reflex craft, is in the hands of very few people. For me, a good writer is someone who doesn’t have one style. Or who doesn’t fall into a signature trap.

He or she ought to have a wide repertoire. Like different golf clubs. Flexible enough to write very differently for varying products and brands.

The argument for whisky cannot be the same for milk. And the words you use to write for migraine tablets must drastically be different from the words you’d employ to sell margarine tubs.

SD – Pat, what is it that you enjoy most about the work you do today. 

PS  – The biggest driver is that I am pushing myself beyond what I know. Especially in the digital side of life.

There’s so much out there, and we haven’t even seen 1% of what the medium can actually do. I am convinced that my swimming lessons at iYogi will give me a better sense of the ocean.

I think it’s also the fact that I still enjoy what I do. If I didn’t, I wouldn’t be where I am. I could have easily slipped into a role of playing patriarch to a network.

I am still very much a hands-on creative. I need an excuse to work. I need to cut my films. I need to work with my music. I suppose I will be a frustrated person and a really sour boss if I don’t have things to do and words to write.

Nothing drives me madder than lazy people. 

SD – Though 65 % of the global image requirements are still assigned shoots, 35% now belongs to Image Banks. Brands save money, time and effort. Black-books replaced by online image banks. Progressive ?

PS  – I won’t say it’s just progressive. It’s in line with the evolution of convenience. If everything around us has got digital and generic, photography – especially the black book variety, ought to have been among the first to switch avatars.

My first interaction with evolving stock and quasi digital goes back to the mid 90s when I bought duplicate transparencies (trannies!) from Tony Stone. And my dependence on the ease and efficiency of that offering hasn’t diminished.

I also successfully experimented with buying stock film for an SBI Card global commercial from Image Bank in London during the 90s. I remember having done the film under 20 lakhs, compared to the multi crore quotes that came in from some of the film makers in Mumbai.

The way things are going now, and the speed at which content is getting old and abandoned, there’s little hope for mega production budgets. So stock – both still and moving, is the way to go. With niche stock now coming of age.

SD – We are creating some good content that showcases the contemporary and vibrant India. I cannot help but ask someone of your calibre the one pearl of wisdom that you may want to give 

PS – Give me pictures I can’t find anywhere else.

SD – Bang in the middle – Tell us more .. how is it different ? What is it that you plan to do differently with an ace team ?

PS – There’s little merit talking about what we want to be, and what we are and what we hope to do. Words don’t quite have kinetic energy.

Of course, there’s a plan. And that plan involves exceptional talent. There’s no other plan, because no other plan makes sense.

SD – With the serious stuff over lets get to know your personal side 🙂 We all know your love for Music .. what’s that one song in your head today.

PS  – Right now, nothing is playing in my head. But Beatles was playing a while ago. Hey Jude in particular. I don’t think I can ever get over this band. Regardless of everything else that’s exploding in the music scene.

I am also fond of almost every other genre of music. From Carnatic to Opera to Reggae. Trance and Acid incidentally don’t live on my planet.

I do listen to Malayalam songs – the old ones from the threshold between b/w and colour. They hold a lot of memories for me. And every time I listen to them, images from my childhood, contexts, smells, associations, etc. swamp my system.

SD – And your favorite dish? ( you can say 2 or more in today’s world of multitude choices).

PS  – My tastebuds are Indian. And very proudly Malayalee.

Appam and Mutton Stew for breakfast. A typical vegetarian Kerala Sadya or Kozihikodan Mutton Biriyani for lunch. Rice and Fish Moilee for dinner. Vermicelli Payasam anytime. Throw in some jelabis too.

Sorry, but all that affected chocolate blah and mousse just don’t get into my list. I cannot change my brown moorings.

SD – We all have our favorite dining places. Which is yours ?

PS  – My all time favorite in India is the erstwhile Indian Coffee House, Statue, Trivandrum. That’s where I grew up, along with my thoughts, points of view, debates etc.

In Delhi, Dakshin – at the Marriot is a place that I’d like to go. Gunpowder too is nice and fiery.

The most unforgettable restaurant for me has been chef Ferran Adria’s, elBulli, in Roses, Catalonia, Spain. It was nothing but a huge stroke of fortune that I landed up there. Google it and you’d know what I mean.

SD – Liquids .. the slurpiest .. 

PS  – I don’t drink much, and I don’t drink alone. If I can’t get Captain Morgan, then Old Monk will do. With Coke. If I am in a wine mood, as long as the grape is Riesling, I am very happy.

SD – How did you meet Jyothi, and what is the secret of her glow? 

PS  – Jo and I met in Ahmedabad around 1988. I was in Mudra, and she was studying Textile Design at NID. We were neighbours, and then like in the classical Sunil Dutt song – Mere Samne Wali Khidki Mein happened.

I think the glow is natural. She always had it. I was but the moth.

SD – Your son Abhimanyu is exceptional in music.. anything for him? 

PS  – Abhi plays both guitar and piano. But I suppose he is gradually growing into liking and playing the keys more.

Recently, he’s been playing with a band called Barefaced Liar. And Jo and I have watched him at Manjasa, Hard Rock, and Blue Frog.

I am not too sure where he is going with his music, but I do know that music will have all kinds of things to do with him.


The first thing that you notice in Pat is his warm and genuine smile ! A humble man who is warm and so welcoming !

While I write this, I also realize, how difficult it is for me to write about the ” ace in the field of writing. Words fail me 🙂 So to put in a plain simple verbose that I am capable of, let me share that has been his dream for a while. I am so happy that today that I have the opportunity to see him beaming with pride and be able to capture this moment in the Advertising history of India !

I have tried to capture this time of his life, via a small interview where you know exactly what his state of mind, his dreams, his vision and his life !  He was kind enough to share with us his personal side which I am sure a lot of you will love to read about .

A couple of blogs of Pat that I recommend you must read. – His mind and musings. – The poet in him.

So Pat ! This is a big applause from me and all of us at ! Rock the world ! 

Sugandha Dubey – a friend of Pat and Founder of


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