“The Switch Background Innovation”


Friends, I am extremely pleased to share with you the “The Switch Background Innovation”

Its been a dilemma ever since we started out in 2008. We chose dark background for Version 1 of http://www.stockimagebank.com. We loved it, but we also loved white.

So then started a feedback survey, and each time we spoke to our clients we asked them if they preferred a dark or a white site background when looking for images. At the end of 2 years we were at the same spot where we started and realised that the votes were divided in a 50: 50 split !

We realised it was subjective and a matter of choice. So we decided to bring in “Freedom to choose” for all our buyers. We have been working very hard and are finally out with the Version 2 of our site.
We created a Switch Background Option to the entire site ! !

http://www.stockimagebank.com/index.aspx

The first to do so for a stock image site in the world are extremely proud !

Its just been a week and we have got a tremendous response so far from the industry.
There are a few tweaks and minor issues that we are aligning with the previous database and site with, but I would love to get a response from my friends here !

Its a labour of Love, and I’d be really grateful if you could visit the site, register so that I get to know that you visited, and share your thoughts here or write to me privately at sugandha@stockimagebank.com.

Look forward to your feedback and thank you for sparing the time.
Sugandha

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SIBSA – Ad of the day – Peta India


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Celina Jaitley
Celina Jaitley
Gulshan Grover
Gulshan Grover

T

Anoushka Shankar
Anoushka Shankar
Diya Mirza
Diya Mirza
Anoushka Shankar & Lt. Pt. Ravi Shankar
Anoushka Shankar & Lt. Pt. Ravi Shankar
Jacqualine Fernendes
Jacqualine Fernendes
Celina Jaitley
Celina Jaitley
Gulshan Grover
Gulshan Grover
John Abrahem
John Abrahem

peta_india

Shahid Kapur
Shahid Kapur

PETA India, based in Mumbai, was launched in January 2000. PETA India operates under the simple principle that animals are not ours to eat, wear, experiment on or use for entertainment, while educating policymakers and the public about animal abuse and promoting an understanding of the right of all animals to be treated with respect.

PETA India focuses primarily on the areas in which the greatest numbers of animals suffer the most: in the food and leather industries, in laboratories and in the entertainment industry. PETA India’s investigative work, public education efforts, research, animal rescues, legislative work, special events, celebrity involvement and national media coverage have resulted in countless improvements to the quality of life for animals and have saved countless animals’ lives.

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SIBSA – Ad of the day – Brucciani: Wi-Fi


Brucciani: Wi-Fi
Brucciani: Wi-Fi

Interesting use of image ! Its all about who thinks first ! The subtle shading and use of colour is what makes this ad pop – just look at the Wi-Fi signal in the coffee cup!

It was created by UK advertising agency Big Communications, with executive creative director Dylan Bogg and creative director Billy Mawhinney. Art direction was taken care of by Ed Bentinck and designers Duncan Bancroft and Simon Dilks.

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SIBSA – Ad of the day – Mc Donald Clever Ad Series


The commercial campaigns have always focused on the “overall McDonald’s experience”, rather than just product.The purpose of the image has always been “portraying warmth and a real slice of every day life. This is just a series of some ads that give us the unlimited possibility of creativity for this iconic. Clever use of images & copy.

Shared by http://www.stockimagebank.com

Source : various blogs.

SIBSA – Ad of the day – Bus Branding


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Images and its creative usage !

This is a collection of various bus branding innovations.  Some you may have seen. Some may be new. Nonetheless its always fun and inspiring 🙂

SIBSA – Ad of the day ! Morgan Stanley


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Morgan Stanley: Briefcase,  Print Ad. USA 2012

Advertising Agency: The Martin Agency, USA
Executive Creative Director: Joe Alexander
Creative Director: Alon Shoval
Senior Copywriter: Neel Williams
Associate Creative Director / Art Director: D’Arcy O’Neill
Associate Creative Director / Copywriter: Rex McCubbin
Associate Creative Director / Designer : Lionel Bui
SVP/Group Planning Director: Fritz Kuhn
Account Director: Rebecca Smith
Account Supervisor: Michael Henry
Account Executive: Meg Ingraham
Project Manager: Rebecca Gricus
Senior Print Producer: Paul Martin
Senior Art Producer: Anya Mills
Associate Digital Producer: Charlie Humphries
Agency Broadcast Producer: Christina Gilmartin
Programmer: David Kraftsow
Photographer: Nadav Kander
Interactive Production Company: Luxurious Animals
Video Production Company: Dir. Steve Mottershead / Breed
Post Production Company: Artjail

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“Images constitute majorly to how a communication looks. This ad series is a brilliant use of visuals ! Love the campaigns look and feel. Wish the idea was stronger or, at least the writing was better tied to the images. Being a part of an image bank, I am always intrigued by the minds of creatives  world-over and the innovative ways images can be used to communicate ! ” Sugandha Dubey 

 

7 things to keep in mind before you choose a brand ambassador for your product


Hrithik Roshan( Indian Film actor) was recently unveiled as the brand ambassador for cliquish Swiss watch brand, Rado. According to press kits handed out at the event, the actor mirrors the brand’s mastery of breaking new ground and its uncompromising commitment to excellence. But, in a country so brainwashed with images of Shah Rukh Khan (Indian Film actor) and a Tag Heuer is there really room for another superstar and his extravagant time-piece? While I’m sure every-one wishes Hrithik three thumbs up in his new endeavour, finding the right celebrity to suit a brand’s image or personality is not as simple as pitting Amitabh Bachan (Indian Film actor)with any product you find on the shelf.

Here are a few points to remember when choosing a brand ambassador.

1. Brands themselves have a personality. The key is to choose a good brand ambassador whose personality matches that of the brand. He or she must have strong identities that correspond with the product/service. For example George Clooney’s five year association with Omega is probably the most ideal endorsement. He’s sophisticated in his manner, classic in his appearance and refined in his action, much like an envisioned Omega wearer.

2. Choosing a brand ambassador creates an association in the mind of the customer between that person and the brand. So don’t let just anybody be associated with your brand. Luxury auto manufacture, Bentley was quick to squash any rumours of contractual association between Paris Hilton and the brand when she painted her new Continental GT, bright pink.

3. The brand ambassador must be somebody who embodies the core values and characteristics of the brand. For example, Lance Armstrong’s association with Livestrong and Nike is a well crafted relationship. Inspirational to some, motivational to others, Livestrong was a brand forged around Lance Armstrong’s personality, on his road to recovery.

4. Your choice of ambassador must be rooted in the personality of your target market and of the brand you are trying to market. Virat Kohli’s association with Fasttrack is the perfect match. As a brand, the young and upcoming cricketer appeals to the exact same genre, to which the uber trendy accessories-manufacturer does.

5. A brand ambassador should be somebody the customer looks up to or aspires to emulate. The image of the brand ambassador should elicit a favourable response in the mind of the target audience. Icon, Sachin Tendulkar’s association with Adidas is a rock solid partnership that has been going steady for many years. People want to be like him and Adidas never fails to support their dream.

6. Decide what image you want your brand to portray and associate that with a personality that reflects that. Thumbs Up decided to take a more adrenaline filled path, in promoting their beverage. Akshay Kumar is the ideal, Indian adrenaline junkie.

7. You aren’t just selling a product; you’re selling a lifestyle. If consumers buy your product they will be closer to attaining the life they seek. There are many who believe that through Michael Phelps’ association with Subway, eating a healthy sandwich can lead to Olympic fitness.

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Written By Suhail Bhandari for Image Management.

Shared by www.stockimagebank.com for non commercial reasons. Just a good read  and POV.