Royalty Free (RF) – What is it ?


Royalty Free (RF)
“Free” in this context means “free of royalties (paying each time you use an image)”. It does not mean the image is free to use without purchasing a license or that the image is in the public domain.

  • Pay a one-time fee to use the image multiple times for multiple purposes (with limits).
  • No time limit on when the buyer can use an image.
  • No one can have exclusive rights of a Royalty-free image (the photographer can sell the image as many times as he or she wants).
  • A Royalty-free image usually has a limit to how many times the buyer can reproduce it. For example, a license might allow the buyer to print 500,000 brochures with the purchased image. The amount of copies made is called the print run. The buyer is required to pay a fee per brochure, usually 1 to 3 cents, for additional prints. Magazines with a large print run cannot use a standard Royalty-free license and therefore they either purchase images with a Rights-managed license or have in-house photographers.

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Branding – Quote of the week


April 2014 infographics SIBSA

From the collection of over 3 million Indian & International Stock Images, we will share inspiring Quotes in this section.
Please feel free to share if it strikes a cord with you !
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INDIAFRICA – A shared future


INDIAFRICA: A Shared Future is a unique people to people initiative that aims at engaging multiple stakeholders in India and Africa through contests, fellowships, discussions, events, collaborative projects and cultural exchanges.

INDIAFRICA is supported by the Public Diplomacy Division, Ministry of External Affairs, Government of India and is managed by theIdeaWorks, Enterprise partner www.StockImageBank.com
INDIAFRICA works very closely with various institutions in Africa and India to drive this initiative. Visit www.INDIAFRICA.IN

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INDIAFRICA Photography Contest 2014 

Are you interested in photography and like narrating a story through photographs? Participate in this contest to win attractive cash prizes and get your work showcases at international platform.

Theme
My City

Prizes

  • Twenty prizes of INR 25000* each
  • Certificates for all winners
  • INDIAFRICA merchandise for all winners
  • Winning works to be curated into an exhibition
  • Feature the winning entries and winners on www.stockimagebank.com – one of India’s leading image libraries.

Timeline
Start date: 23 January 2014
End date: 30th April 2014

3 Tips to make your image more commercially viable !


At StockImageBank.com India, we are constantly asking ourselves. ” What would this picture be used for? and again, more importantly,Will this image make money? The answer lies in the conceptual value of the image and its ability to be used by different clients multiple times for multiple purpose. An image of a dockyard even if it has property release may have limited use.

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However, an image of adventure sport ( rock climbing/ para sailing/ bungee jumping .. ) could be used many more times. Reasons ? More conceptual depicting growth, courage, future, direction, independence, fitness, Getting the wiff ?

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Some tips to maximise your shots !

Tip No. 1.
75% of the images selected by our clients are SMILING.
 There is always a place for serious expressions, but those that have concern or gestures that communicate seriousness.

Tip No. 2                                                                                                               Play with different kinds of lighting . Though clean flat lighting is ok for cutouts interesting lighting always engages a creative person and attracts selection.

Tip No. 3.                                                                                                                     Stretch your concepts creatively : you must ask yourself, After doing the base shots, how can I add value by adding others elements? objects like pencils, newspaper, coins, currency, small plants, locks, watches, clocks, flags. How can you add and Indian contemporary flavour to it ? 

Photography is an art and commercial photography is the art of creating images that make brands make money. India is still evolving when it comes to commercial stock photography. I will keep posting my insights to help those who want to explore and monetize their works.

Posted by Sugandha Dubey

“The Switch Background Innovation”


Friends, I am extremely pleased to share with you the “The Switch Background Innovation”

Its been a dilemma ever since we started out in 2008. We chose dark background for Version 1 of http://www.stockimagebank.com. We loved it, but we also loved white.

So then started a feedback survey, and each time we spoke to our clients we asked them if they preferred a dark or a white site background when looking for images. At the end of 2 years we were at the same spot where we started and realised that the votes were divided in a 50: 50 split !

We realised it was subjective and a matter of choice. So we decided to bring in “Freedom to choose” for all our buyers. We have been working very hard and are finally out with the Version 2 of our site.
We created a Switch Background Option to the entire site ! !

http://www.stockimagebank.com/index.aspx

The first to do so for a stock image site in the world are extremely proud !

Its just been a week and we have got a tremendous response so far from the industry.
There are a few tweaks and minor issues that we are aligning with the previous database and site with, but I would love to get a response from my friends here !

Its a labour of Love, and I’d be really grateful if you could visit the site, register so that I get to know that you visited, and share your thoughts here or write to me privately at sugandha@stockimagebank.com.

Look forward to your feedback and thank you for sparing the time.
Sugandha

SIBSA – Ad of the day – Sour Candy


Sour Lemon candy.
Sour Lemon candy.

Category : Confectionery & snacks, Client : Sour Lemon Candy,

Agency : Bangkok Showcase, Thailand. Creative Director :Chokchai Tupanyaknok ,

Art Director :Sakon Khanwwuthikran Production House: Safe House Image

Computer Artist: Pattarasak Sitthisroung

Shared by : www.stockimagebank.com

 

SIBSA – Ad of the day – Bus Branding


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Images and its creative usage !

This is a collection of various bus branding innovations.  Some you may have seen. Some may be new. Nonetheless its always fun and inspiring 🙂


Agency: Marcel, Paris 2012
Ray-Ban did a campaign called “Legends” for its 75th anniversary, featuring seven ads done in the style of each decade in Ray-Ban’s history. The photos, carrying the longtime tagline “Never hide,” were based on real-life stories left by consumers on the Ray-Ban website. The campaign won two golds in Press—”1942 Lovers,” “1956 Dancing,” “1965 Miniskirt” and “1992 Rapper” won a gold for Craft in photography; the same ads, minus “1965 Miniskirt,” won a gold in Product & Service.

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10 Tips for Shooting Stock Photos That Make Art Directors Happy


The stigma of using stock is pretty much a thing of the past, and maybe you’ve decided shooting for any number of stock houses is something you’re going to try.

Now, none of these are absolutes — rules set in stone being the last thing a creative wants — but having a general idea of the types of things we look for may help your work sell better.

Some of these suggestions may overlap, and others may be relevant depending upon your situation. A lot also has to do with the agency, and what categories they work on. So in no particular order, here are my 10 recommendations:

1. Shoot what you know.

If you shoot great landscapes, why all of a sudden try medical research and high tech just because it’s popular? Go ahead if you want, but understand that there’s a lot of competition out there already, so your shots of lasers better really stand out. If you do want to try a category you may not have tried before, look at existing collateral in that category in the form of brochures, Web sites, posters, point-of-sale materials, etc. This will help familiarize you with current styles and trends.

2. Know your category.

This goes hand in hand with the first one. When you really understand a category (teens, automotive, cuisine, etc.), chances are you’ll be able to dig a little deeper and come up with shots and angles nobody else can see, especially if you live that category.

3. Don’t shoot just what’s popular.

Sounds contradictory to the mission at hand, which is to shoot stuff that sells. What it means, though, is don’t give me the same thing I can get from 100 other photographers, especially if you know that category like the back of your hand. That’s even more reason to push yourself.

4. Bore me.

Okay, another contradiction. Let’s say you’re shooting hands. Give me a wide range of realistic but natural positions, nothing elaborate. Simple, relaxed hands holding a coffee cup, on the phone, tapping a desk, etc. And close-up too. Please shoot close on a few shots. I can’t tell you how many times I’ve found the perfect position for a hand that was part of a larger shot, but when I went to enlarge it, the hand is grainy or not really in focus.

5. Don’t bore me.

So you covered the boring shot of the engine block. Now, give me an extreme close-up and dramatic POV shot. Maybe shoot all macro B&W. It’s here where if you are shooting a category you know that I want you to really push things and explore.

6. Keep it simple.

Don’t clutter up a shot. I personally respond to things that are clean; leave an area around the subject, too. For example, for a shot of someone walking on the beach, normally you see various poses of someone shot full-figure at water’s edge but without enough sky in the pic or “space” on either side of them. I don’t mean become like David Lean and shoot everything long and epic with man as but a tiny speck in a vast landscape — just don’t always crop nature out of a scene so much. Yes, that’s what Photoshop is for, but why not save the studio some retouching time?

7. Easy on the themes.

This one goes with the last one and is subjective. Now, I can’t make you stop shooting whatever weird fantasy you have going on in your head, but when I see a CD collection on Photodisc with extreme characters, bizarre props and really outlandish color schemes, you’ve pretty much guaranteed that I’ll take a pass. Why? Because the 50 Elvis impersonators standing in a field at night with lit sparklers is just too specific a theme for me to ever use. I’d have to be looking for that from the start, and what are the odds we’d need something like that unless the piece called for it? Very low indeed.

However, this is not the same thing as shooting retro motels, diners or cars, or even a range of someone’s emotions. Say you have a particular lighting style and you’re shooting a series of laundromats. Just keep the scenes simple. Places like that already have enough character without a ballerina on a dryer.

We also don’t need you to do anything “extra” with a funky old Chevy; it’s cool as is, trust us. We want shots simple because, well, we’re going to do something with them ourselves more than likely and we just don’t need anything else messing with that. So get Elvis out of the car, please.

8. Include the entire subject in a shot.

Related to “Keep it simple,” but shoot a range of shots in terms of both angle and proximity. Just like the movies, we like the same type of coverage: wide, medium and close-up shots — all of it.

If you want to focus on the corner of a cool sign outside some Route 66 motel, fine. (Just like we dig old cars, we also like anything retro — like signs.) But back up and make sure you get a shot of the entire sign with plenty of background around it. There’s nothing like finding the perfect shot, only to see part of it missing.

And when you get the entire sign in the shot, please also remember to shoot a straight-on angle of it and not just a low POV off-center that might distort things.

9. Avoid cliches.

Like, businessmen in suits with briefcases running against each other around a track. Let me guess: the rat race?

10. Keep it real.

Have your talent save the bad acting for soap operas. Honest, genuine expressions, please. Real moments where you catch people with their guards down are far more appealing than the shiny happy people R.E.M. sang about. Speaking of bands, find a real band — there are plenty of up-and-coming bands — and shoot them in a real club. Avoid the model who doesn’t know how to even hold the guitar and waves her arm wildly like Pete Townshend.

Article credit : Bill Green

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