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Please click on the link below to read this highly recommended article by us.

http://digital-photography-school.com/3-ways-to-improve-your-images-with-composition/

shared by www.stockimagebank.com  June 2014 for non commercial use.

Branding – Quote of the week


April 2014 infographics SIBSA

From the collection of over 3 million Indian & International Stock Images, we will share inspiring Quotes in this section.
Please feel free to share if it strikes a cord with you !
www.stockimagebank.com

10-corporations control almost everything you buy.


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Shared a good read for the day. The link below gives you a wonderful insight. Please click to proceed to read.

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I hope You enjoy reading this as much as I did.

Dear Photographers, Your Creation is your livelihood !


Dear Photographers worldwide,
How may of you are aware of your rights ? How many of you actually take the initiative to make friends and family around you aware that plagiarism of images is a crime. Lifting images from google, flicker & elsewhere on the net and using for commercial endeavours is inappropriate. That the creator of that image at the end of the tunnel, is someone like yourself who has invested in equipment, has spent time and energy with a lot of passion to create something that they “Love”, love enough to use commercially !!
There are a lot of more important issues I understand, but unless each one of you make it you personal mandate to speak about it and educate plagiarism will continue.

WP MAy 2013
Educated professionals from advertising such as visualizers, art directors, creative directors, marketing heads, branding and communication professionals , editors, magazine owners, press, media, business owners  … Lets all work towards sensitising the world around us.

Piracy of images is a crime !! Period. Unite and address this.

I would urge you to share this. Creation of images is a livelihood for photographers everywhere. Only if we join hands and create awareness in each of our circles will this be viewed as unethical. Its a chain.

Images will always be a part of communication. If we want to continue creating good work that enables business to generate revenue ( directly or indirectly ) we should all come together. We at StockImageBank.com are always available to assist anyone who needs guidance to know know more. Please feel free to write to me directly or make it a discussion in open forums !!

Till then Happy Shooting ! !

– Sugandha Dubey, is the founder of http://www.stockimagebank.com, one of India’s Premier Stock Photo Agency.

Compelling Visuals make Brands Stronger !


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FG BRANDDESIGN AMONGST THE WINNERS OF THE 2011 DDC AWARDS

fg branddesign is amongst the winners of this year’s DDC award “Gute Gestaltung 12” in the category of marketing communications. The award has been presented by the DDC (Club of German Designers) for more than 11 years in a row and is considered one of the most renowned design awards. fg branddesign is awarded for the international launch of Avantgarde Acoustics XA amplifier series.

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 luxury brand : David Yurman

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Unemployee of the year - Blog Benetton

 

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Unemployee of the year - Blog Benetton

United Colors of Benetton continues to use visuals of people as a long standing method of communication for its brand. The latest is 

Benetton opened a new era of its communication strategy by launching the UNHATE campaignand foundation. This highly controversial campaign, showing international political leaders in conflict sharing a brotherly kiss, toured all around the world and made a great long lasting impression!

This year, the brand continues its reflection on society and the world and is delivering a new message with its latest campaign: UNEMPLOYEE OF THE YEARa contest created by United Colors of Benetton for young people all over the world. UNEMPLOYEE OF THE YEAR will award 100 projects proposed and voted by the web.

Around me, I find many talented, open-minded, curious, strong-willed people and sometimes they have difficulty finding work that suits them. I come from a generation that knows unemployment, professional uncertainty and I’m sensitive to this ad campaign. At twenty, twenty-five, thirty years old, life is yet to be built, it is time to launch yourself, look forward to the future with enthusiasm, to have the opportunity to express your talent, skills, dreams!

I’ll let you have a look at the ad campaign posters with their simple yet stylish visuals (remember, it is a campaign for a fashion brand!). Discover these young people’s serious faces coming from all over the world and currently looking for a job: Angel, 29 unengineer from Spain, Katerina, 30, unmanager from Greece, Thibault, 27, unlawyer from France… (Read more on unhate.benetton.com

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 Pedigree.

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We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way – if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. Crime should not remain anonymous. But the people who report it will
  • Category Public Interest : Public Interest 
  • Client : Toronto Crime Stoppers
  • Agency DDB Canada
  • Country Canada
  • Uploaded27 February, 2013
  • Creative Director : Denise Rossetto, Todd Mackie,
  • Photographer : Frank Hoedl

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Family’s picnic

Ambipur offers air freshness in this print campaign from Grey Jakarta

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Crossfox. The compact off-road.”Print from Almap BBDO Sao Paulo

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Cordaid has come up with a very hard hitting “People in Need” campaign and has put the hard truth of stark disparity existing on our planet right in front of our eyes. This ad campaign is a play on emotions, guilt conscience and will surely generate lots of aid essential to reach out to the most deprived and poor people living in poor nations around the globe.

These pictures of African people posing with expensive stuff seem very poignant, compelling but was it necessary to use actual ‘poor people in need’ to make an appeal? Do they need to ‘beg’ for donation from the rich? Maybe candid shots would have worked better. We cannot deny that affluent of the society also contribute to world’s economy in a big way. We live in a consumer centric capitalist era which runs on market economy after all.

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We all know that what we splurge on can buy something very essential for the needy ones. This emotional appeal for little donation which is much less than what one usually spends on luxury is no doubt an effective tool but is it necessary to make big spenders very guilty with all these images?

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Big spenders alone are not responsible for sorry state of the world. This disparity won’t be removed even if rich were to donate all their money to charity. We live a far messed up complicated world and this ad gives the most simplistic solution.

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It is true that world needs organizations like Cordaid to build bridges between haves and have-nots. Hope the play on conscience works for the good cause. But more than aid poor of the world need to be empowered to improve their own conditions.

The above set is a compilation

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Canesten: Monsoon itch, AGENCY: Watermelon Healthcare Communications, Mumbai, India, CREATIVE DIRECTOR: Yajuvendra Gore, ART DIRECTOR: Mahendra Khairnar, COPYWRITER: Graydon Gomes, PUBLISHED: June 2008

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Ratika¹s: Age-defying jewelry, AGENCY: 1pointsize, Chennai, India, ART DIRECTOR: Sharad Haksar, PHOTOGRAPHERS: Jose Luis Pelaez, Sharad Haksar, COPYWRITER: Anantha Narayan

tide-detergent-indian-flag-small-19252 PrintAds india-print-ads-2

This post just emphasises on the fact how the images make the brands so compelling ! The range displayed is an attempt to showcase from a  simple image to a complex one., and how it resonates the brands !

The post is intended to share and understand the relationship of brands and visuals. No copyright violation intended.

Enjoy the week !


 

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Posted by Sugandha@  www.stockimagebank.com . This section will showcase one interesting ad a day. This post is only to share and celebrate  the creativity , colors, brands and the communication professionals. I share because I like it !

 

7 things to keep in mind before you choose a brand ambassador for your product


Hrithik Roshan( Indian Film actor) was recently unveiled as the brand ambassador for cliquish Swiss watch brand, Rado. According to press kits handed out at the event, the actor mirrors the brand’s mastery of breaking new ground and its uncompromising commitment to excellence. But, in a country so brainwashed with images of Shah Rukh Khan (Indian Film actor) and a Tag Heuer is there really room for another superstar and his extravagant time-piece? While I’m sure every-one wishes Hrithik three thumbs up in his new endeavour, finding the right celebrity to suit a brand’s image or personality is not as simple as pitting Amitabh Bachan (Indian Film actor)with any product you find on the shelf.

Here are a few points to remember when choosing a brand ambassador.

1. Brands themselves have a personality. The key is to choose a good brand ambassador whose personality matches that of the brand. He or she must have strong identities that correspond with the product/service. For example George Clooney’s five year association with Omega is probably the most ideal endorsement. He’s sophisticated in his manner, classic in his appearance and refined in his action, much like an envisioned Omega wearer.

2. Choosing a brand ambassador creates an association in the mind of the customer between that person and the brand. So don’t let just anybody be associated with your brand. Luxury auto manufacture, Bentley was quick to squash any rumours of contractual association between Paris Hilton and the brand when she painted her new Continental GT, bright pink.

3. The brand ambassador must be somebody who embodies the core values and characteristics of the brand. For example, Lance Armstrong’s association with Livestrong and Nike is a well crafted relationship. Inspirational to some, motivational to others, Livestrong was a brand forged around Lance Armstrong’s personality, on his road to recovery.

4. Your choice of ambassador must be rooted in the personality of your target market and of the brand you are trying to market. Virat Kohli’s association with Fasttrack is the perfect match. As a brand, the young and upcoming cricketer appeals to the exact same genre, to which the uber trendy accessories-manufacturer does.

5. A brand ambassador should be somebody the customer looks up to or aspires to emulate. The image of the brand ambassador should elicit a favourable response in the mind of the target audience. Icon, Sachin Tendulkar’s association with Adidas is a rock solid partnership that has been going steady for many years. People want to be like him and Adidas never fails to support their dream.

6. Decide what image you want your brand to portray and associate that with a personality that reflects that. Thumbs Up decided to take a more adrenaline filled path, in promoting their beverage. Akshay Kumar is the ideal, Indian adrenaline junkie.

7. You aren’t just selling a product; you’re selling a lifestyle. If consumers buy your product they will be closer to attaining the life they seek. There are many who believe that through Michael Phelps’ association with Subway, eating a healthy sandwich can lead to Olympic fitness.

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Written By Suhail Bhandari for Image Management.

Shared by www.stockimagebank.com for non commercial reasons. Just a good read  and POV.