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Please click on the link below to read this highly recommended article by us.

http://digital-photography-school.com/3-ways-to-improve-your-images-with-composition/

shared by www.stockimagebank.com  June 2014 for non commercial use.

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Branding – Quote of the week


April 2014 infographics SIBSA

From the collection of over 3 million Indian & International Stock Images, we will share inspiring Quotes in this section.
Please feel free to share if it strikes a cord with you !
www.stockimagebank.com

INDIAFRICA – A shared future


INDIAFRICA: A Shared Future is a unique people to people initiative that aims at engaging multiple stakeholders in India and Africa through contests, fellowships, discussions, events, collaborative projects and cultural exchanges.

INDIAFRICA is supported by the Public Diplomacy Division, Ministry of External Affairs, Government of India and is managed by theIdeaWorks, Enterprise partner www.StockImageBank.com
INDIAFRICA works very closely with various institutions in Africa and India to drive this initiative. Visit www.INDIAFRICA.IN

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INDIAFRICA Photography Contest 2014 

Are you interested in photography and like narrating a story through photographs? Participate in this contest to win attractive cash prizes and get your work showcases at international platform.

Theme
My City

Prizes

  • Twenty prizes of INR 25000* each
  • Certificates for all winners
  • INDIAFRICA merchandise for all winners
  • Winning works to be curated into an exhibition
  • Feature the winning entries and winners on www.stockimagebank.com – one of India’s leading image libraries.

Timeline
Start date: 23 January 2014
End date: 30th April 2014

10-corporations control almost everything you buy.


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Shared a good read for the day. The link below gives you a wonderful insight. Please click to proceed to read.

10-corporations-control-almost-everything-you-buy-this-chart-shows-how

I hope You enjoy reading this as much as I did.

Award Candy that packed up !


  • I posted this a month back on Facebook notes. Saw Ron react to it ! Thought it was important that I post our perspective on our blog. The issue has been discussed and over discussed, but the point Ron has made ( see below) is worth thinking about.Here is what I wrote about the Big Blooper that happened in March ( The Scam Ford Ad,  Ford’s reaction to it ) Here is what I felt.

    On the face of it, yes its too harsh a step, sacking senior management of the “Creative Department” at JWT India & the marketing official in question, at Ford India.

    I found the statement of Mr. Bobby Pawar ex – Chief Creative Officer and Managing Partner, JWT India, very mature, “As a leader, this incident happened on my watch. I have to take moral responsibility for it,”

    Been reading the reactions of the entire advertising fraternity. The uproar from “suffocating the creative expression” to “damning of scam ads”, to “ O I love the ad, Screw Ford “ etc.  I am sure most of you reading this have also read the same.

    This is what its all about.

    http://adage.com/article/global-news/jwt-entered-sexually-offensive

    or google ford ads india

    Now lets look at it from a different perspective.

    Sacking is never a pleasant situation. Ask the people who have had to be in a situation to take those decisions. The issues are far more layered than what meets the eye.

    Advertising industry is wise. We work for brands. We exist because of these brands. I am sure some of you may agree with me that it takes a long time … really long time to build a brand value. FORD, GE, Volkswagen, BMW, Channel, Christian Dior, Virgin Atlantic, IBM, Gillette, Beetle, RR, Forbes, Nestle, HP, Harvard University.. closer home TATA, Godrej…. I can on.. have been working on the core values for a decades some even a century plus.

    The core. The foundations. The values they stands for. These are NOT to be compromised. These are clearly stated in the brand guidelines that are so painstakingly written at a different stage of product evolution. They are handed down to the marketing departments and ad agencies to follow. To create within a broad framework.

    Why ?

    So that the customer identifies with the core values of that brand.

    The customer trusts the product.

    The customer trusts the people who work for the brand.

    This is commercial work. A lot of money is at stake. Even the salary that you take home.

    From a car, lets say Ford here, as that’s the brand on the hot seat,  to your bed linens Bombay Dying .. Hastens .., from the bread you and your family eat Harvest ( Bakwas advertising First Class bread , if I am not wrong Swapan’s agency Red cell to take the credit for this one ) to the precious DeBeers  that you gift your loved ones.   They all are in conjunction with the core of the brand. That is why we trust them.

    Each brand has its own DNA and we as creatives, need to be responsible towards it. Just for an argument sake if this campaign was done for Virgin Atlantic, the reactions may have been totally different.

    One cannot force creativity against the DNA of any brand and justify it as creative freedom.

    One cannot justify that negligence of this level is acceptable.

    The brand in question, Ford,  is one of  the reason for the existence of an agency as big as JWT.  A $ 2 billion is a big account and is sustaining thousands of families across the globe. Both for Ford & JWT. The management took this decision, probably to safeguard the bigger picture.

    The desperation to win awards has taken the focus away. One  cannot dress up Mahatma Gandhi, in bikini briefs and sipping coconut water in Bahamas with a bunch of bikini clad women AND endorse a brand.

    Dear over zealous creative boys and girls, one can sure do it as YOUR own piece of work and endorse it was YOUR work of art.

    But not for a brand that has such clear concise core values.

    Unless.

    The brand decides to do so itself.

    I am not the best writer in world, but having worked with some of the best brands in the world & at various levels in the marketing department, I felt it was important for us to look at the entire issue from the big picture point of view.

    Ford and JWT took some decisions. Yes. Heads rolled. Vijay is a friend and I know that he will agree with me that the lesson here is for everyone.

    Yes. You were the victims here and in no time you will bounce back, learn and move on.  Bobby, gracefully bowed out and it makes him larger. He took responsibility of a faux pas.

    As Ford says in its official statement “These were necessary steps owing to the direct accountability of the concerned individuals as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again.

    The lesson was important. Important for all of us to ponder and introspect.

    About Scam Ads.

    About being Role Models.

    About respecting the sentiments of the Brand.

  • Like · Unfollow Post · March 29 at 8:59pm
    • Ron Bhattacharya Why are we the creative lot so much in love with our egos? This isn’t fine art, its “communication”! Well… I guess Mr. Pawar has got it right… its about leadership and responsibilities. But the question is does JWT as a group now thinks differently about what is “award-worthy”? Or has the goa-fest taken it beyond a chat across tulip glasses and bringing about any change now that the spotlight isn’t on anymore?

      I can underwrite that there is a major section in all major Ad Agencies’ creative departments who’s salaries are proportionate to the “metals” they have (who cares/measures if the campaigns sold?) – so, when “that” changes, it will be worth taking it seriously again – till then I will go with Harindra Singh – we are talking about something that ought to be packed and drowned a 100 years ago. Sadly, I’m not being proven wrong.
      Screen Shot 2013-05-07 at 8.03.59 PM
      – SugandhaDubey – Been a branding and strategy professional for over 18 years with brand like Tanishq (TATA Group), Gillette, Group 4 Securicor & Getty Images (VMS)

3 Tips to make your image more commercially viable !


At StockImageBank.com India, we are constantly asking ourselves. ” What would this picture be used for? and again, more importantly,Will this image make money? The answer lies in the conceptual value of the image and its ability to be used by different clients multiple times for multiple purpose. An image of a dockyard even if it has property release may have limited use.

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However, an image of adventure sport ( rock climbing/ para sailing/ bungee jumping .. ) could be used many more times. Reasons ? More conceptual depicting growth, courage, future, direction, independence, fitness, Getting the wiff ?

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Some tips to maximise your shots !

Tip No. 1.
75% of the images selected by our clients are SMILING.
 There is always a place for serious expressions, but those that have concern or gestures that communicate seriousness.

Tip No. 2                                                                                                               Play with different kinds of lighting . Though clean flat lighting is ok for cutouts interesting lighting always engages a creative person and attracts selection.

Tip No. 3.                                                                                                                     Stretch your concepts creatively : you must ask yourself, After doing the base shots, how can I add value by adding others elements? objects like pencils, newspaper, coins, currency, small plants, locks, watches, clocks, flags. How can you add and Indian contemporary flavour to it ? 

Photography is an art and commercial photography is the art of creating images that make brands make money. India is still evolving when it comes to commercial stock photography. I will keep posting my insights to help those who want to explore and monetize their works.

Posted by Sugandha Dubey

UTEC Innovation for Drinking water – A Cannes Gold for sure !


MAYO DRAFTFCB / UTEC

Finally, a Billboard That Creates Drinkable Water Out of Thin Air

I’ve never cared much for billboards. Not in the city, not out of the city — not anywhere, really. It’s like the saying in that old Five Man Electrical Band song. So when the creative director of an ad agency in Peru sent me a picture of what he claimed was the first billboard that produces potable water from air, my initial reaction was: gotta be a hoax, or at best, a gimmick.

Except it’s neither: The billboard pictured here is real, it’s located in Lima, Peru, and it produces around 100 liters of water a day (about 26 gallons) from nothing more than humidity, a basic filtration system and a little gravitational ingenuity.

Let’s talk about Lima for a moment, the largest city in Peru and the fifth largest in all of the Americas, with some 7.6 million people (closer to 9 million when you factor in the surrounding metro area). Because it sits along the southern Pacific Ocean, the humidity in the city averages 83% (it’s actually closer to 100% in the mornings). But Lima is also part of what’s called a coastal desert: It lies at the northern edge of the Atacama, the driest desert in the world, meaning the city sees perhaps half an inch of precipitation annually (Lima is the second largest desert city in the world after Cairo). Lima thus depends on drainage from the Andes as well as runoff from glacier melt — both sources on the decline because of climate change.

Enter the University of Engineering and Technology of Peru (UTEC), which was looking for something splashy to kick off its application period for 2013 enrollment. It turned to ad agency Mayo DraftFCB, which struck on the idea of a billboard that would convert Lima’s H2O-saturated air into potable water. And then they actually built one.

It’s not entirely self-sufficient, requiring electricity (it’s not clear how much) to power the five devices that comprise the billboard’s inverse osmosis filtration system, each device responsible for generating up to 20 liters. The water is then transported through small ducts to a central holding tank at the billboard’s base, where you’ll find — what else? — a water faucet. According to Mayo DraftFCB, the billboard has already produced 9,450 liters of water (about 2,500 gallons) in just three months, which it says equals the water consumption of “hundreds of families per month.” Just imagine what dozens, hundreds or even thousands of these things, strategically placed in the city itself or outlying villages, might do. And imagine what you could accomplish in any number of troubled spots around the world that need potable water with a solution like this.

MAYO DRAFTFCB / UTEC
Mayo DraftFCB says it dropped the billboard along the Pan-American Highway at kilometer marker 89.5 when summer started (in December, mind you — Lima’s south of the equator) and that it’s designed to inspire young Peruvians to study engineering at UTEC while simultaneously illustrating how advertising can be more than just an eyesore. (Done and done, I’d say.)

“We wanted future students to see how engineers can also solve social needs in daily basis kinds of situations,” said Alejandro Aponte, creative director at Mayo DraftFCB.

The city’s residents could certainly use the help. According to a 2011 The Independent piece ominously titled “The desert city in serious danger of running dry,” about 1.2 million residents of Lima lack running water entirely, depending on unregulated private-company water trucks to deliver the goods — companies that charge up to 30 soles (US $10) per cubic meter of H2O, or as The Independent notes, 20 times what more well-off residents pay for their tapwater.

Shared by http://www.StockImageBank.com

SIBSA – Ad of the day – Bus Branding


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Images and its creative usage !

This is a collection of various bus branding innovations.  Some you may have seen. Some may be new. Nonetheless its always fun and inspiring 🙂

Brilliant ! Transforming quotes that would normally give you a twitch !


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To view the entire series visit http://sharpsuits.net/Home

I found this via a group I am a part of on FB. Words fail me. This one has made my day !

Ireland’s creative community got together to release a lot of pent up anger and sadness through the medium of the A3 poster, all in aid of Temple Street Children’s Hospital.

Ad creatives, designers, animators, directors, illustrators and more took time out to dress up their favorite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters.