Yay ! Our Bounce Rate is 37.27 %


How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.

 

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If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.

According to Google Analytics Guru Avinash Kausik “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”. Low/Good bounce rate indicates that visitor engagement on your site is good.”
There you have it.
“As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

So YAY !! StockImageBank.com has a consistent bounce rate of 37.27. Something our digital marketing team has been effectively achieved.  We believe in the quality of visitors than the quantity, Ours is a  B2B product and irrelevant traffic is of no no use to the business. 

So well done Team !! May more clients come and spend more time with us. A fantastic achievement in times of limited mind-space.

A good info-graphic attached for whose who may like to know more about how to decrease it.bounce-rate-(infographic)

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Rakesh Sahai – Well known Indian wildlife photographer passes away


Delhi-based photographer,Rakesh Sahai, best known as the most incredible wildlife photographer passes away.

Sahai is survived by his wife, Ritu Sarin, Executive Editor (News and Investigation), The Indian Express, and their daughter, Rashi.
Obituary – Rakesh Sahai – Finest Wildlife photographer of India

Source : http://indianexpress.com

Images : various sites on google

Brides of India TVC – for Malabar Gold& Diamonds


Credit : Bhanuprakash Adhikarath , Bhanu is a renowned  Indian ad filmaker . Posting series of ads he has created ( 2012, 13 ) for MALABAR GOLD AND DIAMONDS BRIDES OF INDIA 2013. AD FILM IN HINDI, MALAYALAM, TAMIL. TELUGU, AND KANNADA.

I personally found them beautifully executed, one because it evokes the emotion of the grand celebrations Indian marriage ceremonies are. Two, its perfect for the brand and the product. You do not miss the gold and jewellery that is such an integral part of indian marriages. @ Bahnu, you must share insights on what was the impact on sales and business for the client !

DIRECTED BY : BHANUPRAKASH A.V. DOP: SAJAN KALATHIL. PRODUCTION DESIGN: MANU JAGADH. OUTFITS AND STYLING: HAZEL. MAKE UP: KUMAR IYER.
ASSOCIATE DIRECTORS: BIJU BHARGHAV , ANU BHASKAR.PRODUCTION CONTROLLER: SHASHI DUBEY. TALENT CO ORDINATION: MITHILA MOHAN, FAT FREE PRODUCTIONS, MUMBAI.
LOCATION: AYUSH RESORTS, PANVEL. SET PROPERTIES: EVER GREEN, MUMBAI.
PROCESSING: KODAK CINE LABS, MUMBAI. GRADING: TONY FORD, AVITEL MUMBAI. EDITING: BIJITH BALA . ONLINE: RGB,CHENNAI, BIJITH BALA PRODUCTIONS, CALICUT. MUSIC COMPOSED , ARRANGED AND KEY BOARD PROGRAMMED BY : SHARRETH. SINGERS: SREENIVAS , ALKA AJITH. RHYTHM PROGRAMMING: SHANTH. FLUTE: KAMALAKAR. SOLO VIOLIN: ANAND. TABLA : SHRUTHI RAJ. ETHNIC PERCUSSIONS: VEDA. HARMONY: RAGESH, ANTONY, VISHNU, ANAND.MASTER LYRICS IN MALAYALAM: SREEJITH VT NANDAKUMAR. HINDI ADAPTATION: RAQUIB ALAM. TAMIL ADAPTATION: RAMESH VINAYAKAM. KANNADA ADAPTATION: APEKSHA BHATT. TELUGU ADAPTATION: RAGHAVA.SOUND ENGINEER: SHEKHAR . SOUND STUDIO: KRISHNA DIGIDESIGN, CHENNAI.
AGENCY: TAKASHI WALTER COMMUNICATIONS.P.LTD, KOCHI. PRODUCTION: IMC ADVERTISING P LTD, CALICUT.

Shared by Sugandha – Founder StockImageBank.com a site that specialises in Indian stock photos for Indian Brands.

Dear Photographers, Your Creation is your livelihood !


Dear Photographers worldwide,
How may of you are aware of your rights ? How many of you actually take the initiative to make friends and family around you aware that plagiarism of images is a crime. Lifting images from google, flicker & elsewhere on the net and using for commercial endeavours is inappropriate. That the creator of that image at the end of the tunnel, is someone like yourself who has invested in equipment, has spent time and energy with a lot of passion to create something that they “Love”, love enough to use commercially !!
There are a lot of more important issues I understand, but unless each one of you make it you personal mandate to speak about it and educate plagiarism will continue.

WP MAy 2013
Educated professionals from advertising such as visualizers, art directors, creative directors, marketing heads, branding and communication professionals , editors, magazine owners, press, media, business owners  … Lets all work towards sensitising the world around us.

Piracy of images is a crime !! Period. Unite and address this.

I would urge you to share this. Creation of images is a livelihood for photographers everywhere. Only if we join hands and create awareness in each of our circles will this be viewed as unethical. Its a chain.

Images will always be a part of communication. If we want to continue creating good work that enables business to generate revenue ( directly or indirectly ) we should all come together. We at StockImageBank.com are always available to assist anyone who needs guidance to know know more. Please feel free to write to me directly or make it a discussion in open forums !!

Till then Happy Shooting ! !

– Sugandha Dubey, is the founder of http://www.stockimagebank.com, one of India’s Premier Stock Photo Agency.

Award Candy that packed up !


  • I posted this a month back on Facebook notes. Saw Ron react to it ! Thought it was important that I post our perspective on our blog. The issue has been discussed and over discussed, but the point Ron has made ( see below) is worth thinking about.Here is what I wrote about the Big Blooper that happened in March ( The Scam Ford Ad,  Ford’s reaction to it ) Here is what I felt.

    On the face of it, yes its too harsh a step, sacking senior management of the “Creative Department” at JWT India & the marketing official in question, at Ford India.

    I found the statement of Mr. Bobby Pawar ex – Chief Creative Officer and Managing Partner, JWT India, very mature, “As a leader, this incident happened on my watch. I have to take moral responsibility for it,”

    Been reading the reactions of the entire advertising fraternity. The uproar from “suffocating the creative expression” to “damning of scam ads”, to “ O I love the ad, Screw Ford “ etc.  I am sure most of you reading this have also read the same.

    This is what its all about.

    http://adage.com/article/global-news/jwt-entered-sexually-offensive

    or google ford ads india

    Now lets look at it from a different perspective.

    Sacking is never a pleasant situation. Ask the people who have had to be in a situation to take those decisions. The issues are far more layered than what meets the eye.

    Advertising industry is wise. We work for brands. We exist because of these brands. I am sure some of you may agree with me that it takes a long time … really long time to build a brand value. FORD, GE, Volkswagen, BMW, Channel, Christian Dior, Virgin Atlantic, IBM, Gillette, Beetle, RR, Forbes, Nestle, HP, Harvard University.. closer home TATA, Godrej…. I can on.. have been working on the core values for a decades some even a century plus.

    The core. The foundations. The values they stands for. These are NOT to be compromised. These are clearly stated in the brand guidelines that are so painstakingly written at a different stage of product evolution. They are handed down to the marketing departments and ad agencies to follow. To create within a broad framework.

    Why ?

    So that the customer identifies with the core values of that brand.

    The customer trusts the product.

    The customer trusts the people who work for the brand.

    This is commercial work. A lot of money is at stake. Even the salary that you take home.

    From a car, lets say Ford here, as that’s the brand on the hot seat,  to your bed linens Bombay Dying .. Hastens .., from the bread you and your family eat Harvest ( Bakwas advertising First Class bread , if I am not wrong Swapan’s agency Red cell to take the credit for this one ) to the precious DeBeers  that you gift your loved ones.   They all are in conjunction with the core of the brand. That is why we trust them.

    Each brand has its own DNA and we as creatives, need to be responsible towards it. Just for an argument sake if this campaign was done for Virgin Atlantic, the reactions may have been totally different.

    One cannot force creativity against the DNA of any brand and justify it as creative freedom.

    One cannot justify that negligence of this level is acceptable.

    The brand in question, Ford,  is one of  the reason for the existence of an agency as big as JWT.  A $ 2 billion is a big account and is sustaining thousands of families across the globe. Both for Ford & JWT. The management took this decision, probably to safeguard the bigger picture.

    The desperation to win awards has taken the focus away. One  cannot dress up Mahatma Gandhi, in bikini briefs and sipping coconut water in Bahamas with a bunch of bikini clad women AND endorse a brand.

    Dear over zealous creative boys and girls, one can sure do it as YOUR own piece of work and endorse it was YOUR work of art.

    But not for a brand that has such clear concise core values.

    Unless.

    The brand decides to do so itself.

    I am not the best writer in world, but having worked with some of the best brands in the world & at various levels in the marketing department, I felt it was important for us to look at the entire issue from the big picture point of view.

    Ford and JWT took some decisions. Yes. Heads rolled. Vijay is a friend and I know that he will agree with me that the lesson here is for everyone.

    Yes. You were the victims here and in no time you will bounce back, learn and move on.  Bobby, gracefully bowed out and it makes him larger. He took responsibility of a faux pas.

    As Ford says in its official statement “These were necessary steps owing to the direct accountability of the concerned individuals as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again.

    The lesson was important. Important for all of us to ponder and introspect.

    About Scam Ads.

    About being Role Models.

    About respecting the sentiments of the Brand.

  • Like · Unfollow Post · March 29 at 8:59pm
    • Ron Bhattacharya Why are we the creative lot so much in love with our egos? This isn’t fine art, its “communication”! Well… I guess Mr. Pawar has got it right… its about leadership and responsibilities. But the question is does JWT as a group now thinks differently about what is “award-worthy”? Or has the goa-fest taken it beyond a chat across tulip glasses and bringing about any change now that the spotlight isn’t on anymore?

      I can underwrite that there is a major section in all major Ad Agencies’ creative departments who’s salaries are proportionate to the “metals” they have (who cares/measures if the campaigns sold?) – so, when “that” changes, it will be worth taking it seriously again – till then I will go with Harindra Singh – we are talking about something that ought to be packed and drowned a 100 years ago. Sadly, I’m not being proven wrong.
      Screen Shot 2013-05-07 at 8.03.59 PM
      – SugandhaDubey – Been a branding and strategy professional for over 18 years with brand like Tanishq (TATA Group), Gillette, Group 4 Securicor & Getty Images (VMS)

Telephone Sheep Exhibit by Artist Jean Luc Cornec


942059_280269342108757_1908797763_nMuseum of Communications in Auckland – NZ.
Each one of these sheep is made from telephones and cords …… check out their feet! 

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Jean Luc’s sheep were constructed of older model rotary telephones and their accompanying cords wrapped around sheep formed under structures. The phone on the cradle strikingly resembles a head in this context with the melted and bent hand piece creating great hooves. In this new environment the out of date phones have taken on an entirely new life due to our shift in perspective. The ability to see materials outside of their traditional roles is key to reducing the mass of products our society currently consumes and reusing that which surrounds us everyday to its maximum potential.

Postured in all the ways you would see sheep on a typical farm Jean Luc has evoked a surreal representation of life using otherwise lifeless forms.

While on the one hand art can be seen as a form of entertainment and pleasure, which may seem trivial to some, there can be a much more functional element to it as well. Art and design occur from the need to express, communicate, and question the human experience. An exhibit may probe into society’s values and practices. Quality art should in the very least make us think.

This may seem like heavy conversation while looking at these playful sheep, but Cornec’s piece is a perfect gateway into thought provoking art that makes us shift our view on the function of material. The prevalence of upcycling, repurposing, green design, engineering, and architecture addressing global climate change that we are seeing on a daily basis is the fruit of creative thinking. Work like the Telephone Sheep force us to see new uses and value to otherwise expired products. The importance of art can stretch far beyond entertaining some web surfers or museum patrons. It can spawn in any of us the ability to think with a more malleable mind. Perhaps in even a simple way on a daily basis we can look at common refuse and see further life, another form, continuing function…less waste.

Artists and designers will play an immensely important role in our world as we move forward towards more sustainable ideology. Creativity, along with technology and ethical growth, can produce astounding results towards a more eco-friendly means of existence.

Credit : GreenUpgrader(dot)com

The intention to share this non-commercial and to showcase the exceptional work done by the artist.

Silver Nitrate Art – New Beginnings !!


We promote vibrant upcoming and very talented amateurs. We were honoured by the  invitation to inaugurate an exhibition, by wonderful group of professionals from various walks of life, showcasing their works for the first time at India Habitat Centre New Delhi. We were absolutely thrilled to see the amount of talent pool that existed !!

Silver Nitrate Art
Silver Nitrate Art ‘s First Group Show : Curator :Mohit Gupta — with Mohit AhujaMani Agrawal,Karan SinghKamal JaitelyDeepti BhatiaLatika Nath RanaMohit GuptaVinamra KumarAnil BudhrajaSugandha Dubey and Geeticka Chauhan.

553010_10151524241783376_873307448_nWe enjoyed looking at some fresh perspectives and what was most enjoyable was that each one of the artist was engaged in an otherwise routine job. Bankers, Finance professionals, advertising agency owners, investors, students, sales professionals homemakers… it was an utter delight !

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The turnout to this exhibition was fabulous ! The interactions with the guests present were interesting, insights drawn and overall a very satisfying experience.

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We would like to give a special mention to Mr. Mohit Gupta, the curator of this exhibition on this initiative. He hold a full time job in a well known organisation and it is his passion in photography that drives him to encourage and bring together a group of likeminded people on this platform. He shares the proceeds of exhibition with NGO’s he is working with and this is commendable.

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This group of young photography enthusiasts are to watch for !! We certainly look forward to some exceptional work. During our interactions with them we spoke about various aspects. Licensing, copyrights and the correct channels of monetizing their works. We as StockImageBank.com certainly look forward to representing them and assisting them in all ways to help them in their Pursuit of Happiness the theme of this exhibition !

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Please accept our Best Wishes in all the future endeavours Nitrates !! We certainly are eagerly waiting for your next !!

to know more about them please visit the FB page of Silver Nitrate Art at https://www.facebook.com/SNo3Art?fref=ts

Context can change the meaning of an image – Anusha Yadav


Anusha has so beautifully articulated, the importance of images in a perspective that I so totally relate to. Images capture the strain of the societies we live in. They say a lot to us. All we need to to is to look. Look Deeper. Understand. Suddenly you will find yourself in that era. Besides the techniques of photography, you can interpret and explore from so many different angles. I hope you enjoyed watching it as much as I did.

ABOUT ANUSHA YADAV: Anusha Yadav is a documentary photographer based in Mumbai. She is also the Founder of Indian Memory Project — an online project that traces a personal history of India through pictures found in family archives. It aims to become India’s first open repository of a visual history made by its own people.

Credit : http://INKtalks.com

Shared by http://www.stockimagebank.com

“The Switch Background Innovation”


Friends, I am extremely pleased to share with you the “The Switch Background Innovation”

Its been a dilemma ever since we started out in 2008. We chose dark background for Version 1 of http://www.stockimagebank.com. We loved it, but we also loved white.

So then started a feedback survey, and each time we spoke to our clients we asked them if they preferred a dark or a white site background when looking for images. At the end of 2 years we were at the same spot where we started and realised that the votes were divided in a 50: 50 split !

We realised it was subjective and a matter of choice. So we decided to bring in “Freedom to choose” for all our buyers. We have been working very hard and are finally out with the Version 2 of our site.
We created a Switch Background Option to the entire site ! !

http://www.stockimagebank.com/index.aspx

The first to do so for a stock image site in the world are extremely proud !

Its just been a week and we have got a tremendous response so far from the industry.
There are a few tweaks and minor issues that we are aligning with the previous database and site with, but I would love to get a response from my friends here !

Its a labour of Love, and I’d be really grateful if you could visit the site, register so that I get to know that you visited, and share your thoughts here or write to me privately at sugandha@stockimagebank.com.

Look forward to your feedback and thank you for sparing the time.
Sugandha