UTEC Innovation for Drinking water – A Cannes Gold for sure !


Finally, a Billboard That Creates Drinkable Water Out of Thin Air

I’ve never cared much for billboards. Not in the city, not out of the city — not anywhere, really. It’s like the saying in that old Five Man Electrical Band song. So when the creative director of an ad agency in Peru sent me a picture of what he claimed was the first billboard that produces potable water from air, my initial reaction was: gotta be a hoax, or at best, a gimmick.

Except it’s neither: The billboard pictured here is real, it’s located in Lima, Peru, and it produces around 100 liters of water a day (about 26 gallons) from nothing more than humidity, a basic filtration system and a little gravitational ingenuity.

Let’s talk about Lima for a moment, the largest city in Peru and the fifth largest in all of the Americas, with some 7.6 million people (closer to 9 million when you factor in the surrounding metro area). Because it sits along the southern Pacific Ocean, the humidity in the city averages 83% (it’s actually closer to 100% in the mornings). But Lima is also part of what’s called a coastal desert: It lies at the northern edge of the Atacama, the driest desert in the world, meaning the city sees perhaps half an inch of precipitation annually (Lima is the second largest desert city in the world after Cairo). Lima thus depends on drainage from the Andes as well as runoff from glacier melt — both sources on the decline because of climate change.

Enter the University of Engineering and Technology of Peru (UTEC), which was looking for something splashy to kick off its application period for 2013 enrollment. It turned to ad agency Mayo DraftFCB, which struck on the idea of a billboard that would convert Lima’s H2O-saturated air into potable water. And then they actually built one.

It’s not entirely self-sufficient, requiring electricity (it’s not clear how much) to power the five devices that comprise the billboard’s inverse osmosis filtration system, each device responsible for generating up to 20 liters. The water is then transported through small ducts to a central holding tank at the billboard’s base, where you’ll find — what else? — a water faucet. According to Mayo DraftFCB, the billboard has already produced 9,450 liters of water (about 2,500 gallons) in just three months, which it says equals the water consumption of “hundreds of families per month.” Just imagine what dozens, hundreds or even thousands of these things, strategically placed in the city itself or outlying villages, might do. And imagine what you could accomplish in any number of troubled spots around the world that need potable water with a solution like this.

Mayo DraftFCB says it dropped the billboard along the Pan-American Highway at kilometer marker 89.5 when summer started (in December, mind you — Lima’s south of the equator) and that it’s designed to inspire young Peruvians to study engineering at UTEC while simultaneously illustrating how advertising can be more than just an eyesore. (Done and done, I’d say.)

“We wanted future students to see how engineers can also solve social needs in daily basis kinds of situations,” said Alejandro Aponte, creative director at Mayo DraftFCB.

The city’s residents could certainly use the help. According to a 2011 The Independent piece ominously titled “The desert city in serious danger of running dry,” about 1.2 million residents of Lima lack running water entirely, depending on unregulated private-company water trucks to deliver the goods — companies that charge up to 30 soles (US $10) per cubic meter of H2O, or as The Independent notes, 20 times what more well-off residents pay for their tapwater.

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Compelling Visuals make Brands Stronger !



fg branddesign is amongst the winners of this year’s DDC award “Gute Gestaltung 12” in the category of marketing communications. The award has been presented by the DDC (Club of German Designers) for more than 11 years in a row and is considered one of the most renowned design awards. fg branddesign is awarded for the international launch of Avantgarde Acoustics XA amplifier series.

Kate Moss

 luxury brand : David Yurman

unemployee-of-the-year-blog-benetton-1 unemployee-of-the-year-blog-benetton-2

Unemployee of the year - Blog Benetton



Unemployee of the year - Blog Benetton

United Colors of Benetton continues to use visuals of people as a long standing method of communication for its brand. The latest is 

Benetton opened a new era of its communication strategy by launching the UNHATE campaignand foundation. This highly controversial campaign, showing international political leaders in conflict sharing a brotherly kiss, toured all around the world and made a great long lasting impression!

This year, the brand continues its reflection on society and the world and is delivering a new message with its latest campaign: UNEMPLOYEE OF THE YEARa contest created by United Colors of Benetton for young people all over the world. UNEMPLOYEE OF THE YEAR will award 100 projects proposed and voted by the web.

Around me, I find many talented, open-minded, curious, strong-willed people and sometimes they have difficulty finding work that suits them. I come from a generation that knows unemployment, professional uncertainty and I’m sensitive to this ad campaign. At twenty, twenty-five, thirty years old, life is yet to be built, it is time to launch yourself, look forward to the future with enthusiasm, to have the opportunity to express your talent, skills, dreams!

I’ll let you have a look at the ad campaign posters with their simple yet stylish visuals (remember, it is a campaign for a fashion brand!). Discover these young people’s serious faces coming from all over the world and currently looking for a job: Angel, 29 unengineer from Spain, Katerina, 30, unmanager from Greece, Thibault, 27, unlawyer from France… (Read more on unhate.benetton.com




We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way – if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. Crime should not remain anonymous. But the people who report it will
  • Category Public Interest : Public Interest 
  • Client : Toronto Crime Stoppers
  • Agency DDB Canada
  • Country Canada
  • Uploaded27 February, 2013
  • Creative Director : Denise Rossetto, Todd Mackie,
  • Photographer : Frank Hoedl

49370_Family Picnic

Family’s picnic

Ambipur offers air freshness in this print campaign from Grey Jakarta

47577_ads_CROSSFOX VW

Crossfox. The compact off-road.”Print from Almap BBDO Sao Paulo


Cordaid has come up with a very hard hitting “People in Need” campaign and has put the hard truth of stark disparity existing on our planet right in front of our eyes. This ad campaign is a play on emotions, guilt conscience and will surely generate lots of aid essential to reach out to the most deprived and poor people living in poor nations around the globe.

These pictures of African people posing with expensive stuff seem very poignant, compelling but was it necessary to use actual ‘poor people in need’ to make an appeal? Do they need to ‘beg’ for donation from the rich? Maybe candid shots would have worked better. We cannot deny that affluent of the society also contribute to world’s economy in a big way. We live in a consumer centric capitalist era which runs on market economy after all.


We all know that what we splurge on can buy something very essential for the needy ones. This emotional appeal for little donation which is much less than what one usually spends on luxury is no doubt an effective tool but is it necessary to make big spenders very guilty with all these images?


Big spenders alone are not responsible for sorry state of the world. This disparity won’t be removed even if rich were to donate all their money to charity. We live a far messed up complicated world and this ad gives the most simplistic solution.


It is true that world needs organizations like Cordaid to build bridges between haves and have-nots. Hope the play on conscience works for the good cause. But more than aid poor of the world need to be empowered to improve their own conditions.

The above set is a compilation


Canesten: Monsoon itch, AGENCY: Watermelon Healthcare Communications, Mumbai, India, CREATIVE DIRECTOR: Yajuvendra Gore, ART DIRECTOR: Mahendra Khairnar, COPYWRITER: Graydon Gomes, PUBLISHED: June 2008


Ratika¹s: Age-defying jewelry, AGENCY: 1pointsize, Chennai, India, ART DIRECTOR: Sharad Haksar, PHOTOGRAPHERS: Jose Luis Pelaez, Sharad Haksar, COPYWRITER: Anantha Narayan

tide-detergent-indian-flag-small-19252 PrintAds india-print-ads-2

This post just emphasises on the fact how the images make the brands so compelling ! The range displayed is an attempt to showcase from a  simple image to a complex one., and how it resonates the brands !

The post is intended to share and understand the relationship of brands and visuals. No copyright violation intended.

Enjoy the week !

Bicycle inspired advertising !

tfl-flower-bike-gr la-bicycle-500x366 les_cycles_olympique_pneus_vintage_bicycle_print-rfd0fe137aba1413e9c98d6254aca724f_zvv1_400 lacoste_ads_young_wear_bicycle_hd_wallpaper-vvallpaper-net disneyland-ad-2 a207929137740a65d48ebb_m tacx_print_ad_for_ride_bike__indonesia__by_am1n0-d55vmpx !BtjjyEQ!2k~$(KGrHqMH-DUEvwEWvFDWBL8cc2dVUg~~_35 USAC-print-ad-mtn exercise-bike-race 3091213280_41924aaece maxim_fahrrader_vintage_bicycle_advertisement_poster-r4226c3347e684ddabdb34b6eee6ca669_2u81_400 003_ad_ccvb_bike atma-lite-flashlight-bicycle-small-25423 minicuotas-ribeiro-pieces-bike-small-45757 SF0150701-F ICBikes Nov05.indd fiat-uno-bicycle-small-40441 fit-bike-co-benny-l-print-ad consumer-finance-bicycle-small-61816 normal_no_war_req visa-shoppers-bike-0x400 family-thrift-stores-bicycle-small-13778 Bicycle-Stores-two-560x797 22 aefa93671f1ac5b191368f6ed7a95e2b bmw-bicycle-small-31366 truck-tyres-bicycle-small-28784 verde_rideuk_169-798x1024 SUBROSA PRINT AD 2013 Malum 347e7f5ad9e5f7239490354a17899852

Inspired by the Gurgaon Cycle club, while driving to work ( ugh ! yes, been wanting to bicycle to work for a bit.. yet to execute :/)  I, actually got wondering on the use of bicycle in the print ad segment, for communication. Yes, bicycle companies would use them but I was curious to know how have the creatives been adapted keeping cycle centre stage. I have collected a few for you and posting. It is a mix of very recent to vintage, from minimalistic  to direct copy.

Hope you enjoy looking at them ! Get inspired ! Have a good week !


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SIBSA – Ad of the day – Breakthrough

Screen Shot 2012-12-31 at 10.16.33 AM




Writer: Emmanuel Upputuru. Director: Bauddhayan Mukherji (Buddy), Production House: Little Lamb Films. Client: Breakthrough, Sonali Khan, Mallika Dutt

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SIBSA – The Most Unforgettable Ad Campaigns Of 2012 – The Guardian

Screen Shot 2012-12-27 at 9.53.56 PM

Susan Credle, chief creative officer at ad agency Leo Burnett, says the most memorable spots don’t just make us laugh or cry; they change a conversation.

A perfect example of this is The Guardian’s “The Three Little Pigs.” 

In February, the British newspaper launched this creative and compelling spot that showcases their multimedia credentials and “open journalism” philosophy. The 120-second ad follows the developing story of the Three Little Pigs, and visualizes how the paper would cover the story online and in print.

“Much has been said about the death of the newspaper,” Gelner says. “This epic film challenges that notion by putting world-class journalism and objective reporting at the center of the conversation. Regardless of where that conversation is taking place: on a tablet, in social media or printed in a good old-fashioned newspaper. It’s classic storytelling at its best.”

The TV commercial, which was developed by ad agency Bartle Bogle Hegarty (BBH) and directed by Ringan Ledwidge, did a tremendous job of making newspapers feel contemporary and relevant, Rudduck says. “Will The Guardian end up in purely digital form one day? Yes, but they still have to shift paper today and this is a spot that makes me want to get ink on my fingers.”

Shared by http://www.stockimagebank.com Credit : forbes.com Write-up Jacquelyn Smith

SIBSA – The Most Unforgettable Ad Campaigns Of 2012


Watch the Procter & Gamble’s “Best Job.” The two-minute spot—produced and created by Wieden & Kennedy, a Portland, Ore.-based agency, and director Alejandro González Iñárritu—was the cornerstone of the “Thank You, Mom” campaign. The ad promoted P&G’s Olympic sponsorship by celebrating the dedicated mothers who raise the athletes. It ran online, on TV, and in print, and recently won the Emmy for the best primetime commercial.


“This was a beautiful piece of work that really gave me a visceral reaction,” Rudduck says. “This spot was born of a truth and it was delivered in a wonderful way.”Gelner agrees. He says he’s been a fan of this campaign since it started because it beautifully acknowledges the world’s most thankless job: being a mom of an Olympic athlete.

“Long after the floor exercise is over, the applause dies down and everyone has gone home, moms are the ones there left to pick up the pieces and provide console and comfort,” Gelner adds. “While authentic and noble, in the wrong hands this could have been schmaltzy. Alejandro Gonzalez Inarritu handled it masterfully. The moments felt authentic and real, versus overly sentimental or ham fisted.”

Jez Frampton, Interbrand’s Global Chief Executive Officer, says P&G struck a deeply emotional chord with this campaign. “It not only successfully appealed to the mom demographic, but by depicting the small, intimate moments of raising a child striving for Olympic success, P&G also tapped the hearts of moms and many other consumers worldwide.”

For an event that, at its core, is about competition, this campaign evoked a sense of global unity and, as such, resonated with consumers all over the world, Frampton says.

“The campaign helped to humanize a seemingly larger-than-life and commercial event. As P&G has long stood for providing comfort, wellness, and the means necessary to thrive and succeed, the campaign was credibly tied into P&G’s distinct brand DNA.”

Credit  : Forbes.com. write-up Jacquelyn Smith

Shared by http://www.stockimagebank.com. We will be sharing a series of “The Most Unforgettable ad campaigns of 2012”.  Though these are not print ads, but the concept behind each of them was so wonderful and thought provoking that we were compelled to do so. We hope you enjoyed them as much as we did.

SIBSA – Ad of the day – Fevicol


The Mayans had predictions…
The Earth had Fevicol…
Via: Swapnil C. S. Ghangale
From today’s Mumbai Mirror

10 1232_inside 2589b704ddedd562bbfc870c0ad5f891 adhesive-cauliflower-small-60224 d30a93684ccbc341ee87e095c4ca25ff Fevicol Ad Fevicol Strength fevicol-1 Fevicol-2 Fevicol-Ad fevicol-adhesive-float-small-94804 Fevicol-CYCLE fevicol fevicol14 image002 images-2 kareena-kapoor-in-fevicol-song-of-dabangg-2 original_283445_6XBl8kzONgDgotPs8SKVLi46Q

Fevicol is a polysynthetic resin adhesive. It can be used in bonding various materials, where one of the surfaces to be bonded has to be porous. Fevicol strongly binds wood, plywood, laminate, veneers, MDF and all types of boards, cork etc. It is also used in sport goods manufacturing and book binding. The bond gives handling strength in 8 to 10 hours and cures fully in 24 hours.


SHRI BALVANT PAREKH : Glued to Success – Fevicol Success story

When Balawantbhai Kalyanji Parekh, the founder of Pidilite Industries came to Mumbai his pockets carried nothing but his dreams. Today he is a billionaire. His name has appeared in Forbes magazine, a rare distinction for an industrialist. Essentially an unassuming man, his simplicity would not let you feel that he is one of the top industrialists in the country. Producer of several popular brands including Fevicol, Ranipal, M-Seal, Dr. Fixit, Pidilite Industries boasts of an annual turnover of Rs 2000 crore. He has many plants in the country and also several units abroad. His family’s stakes in the company work out to about 70%. Balawantbhai is 87 years old and despite his health not permitting, he makes sure that he comes to office for at least 3-4 hours a day. And also despite weak health, he evinced enthusiasm to talk to Chitralekha and FT Foundation for its ‘Jewells of India’ series. Born in Mahua, Balawantbhai did his Metriculation in M N School in Mahua only. He later studied Inter arts in Bhavnagar after completion of his Metriculation. ( read more credit : http://www.chirag-mehta.com/2011/04/balavant-parekh-glued-to-success.html)

Fevicol was ranked No. 1 in the Household Care segment of the Most Trusted Brands in India for 2007-08 by Brand Equity (The Economic Times) and overall has been ranked the 20th Most Trusted Brand. Pidilite, the makers of Fevicol, rank 131st among India’s Top 500 listed companies, including those in the private and public sector (ET 500, published by the Economic Times in March 2007) Pidilite occupies around 90% of total adhesives market share in India.

In India, “Fevicol” is commonly used as a metaphor for strong bonding or stubborn stickiness. There are references galore in Bollywood movies, topical jokes and even everyday conversations. For instance, in the movie Masti (2004) the character played by actor Vivek Oberoi remarks about a female character as – “Itni badi chipku hai ki Fevicol wale ise sponsor kar denge.” Coolie No.1 (1995), Awara Pagal Deewana (2002), Tarzaan the Wonder Car (2004), Golmaal Returns (2008), Joru Ka Gulam (2000) and Lajja (2001) are just some of the others that have references to Fevicol.

Catch phrases from popular Fevicol TV ads like “Dum laga kar haisya, zor laga kar haisya”; “Fevicol ka majboot jodh hai, tootega nahi”[2] and “Pakade rehna, chhodana nahi” are also used in day-to-day conversation. Fevicol and the other brands from Pidilite have received more than their share of space in the media as well. The song “Fevicol Se” from the upcoming movie Dabangg 2 features Fevicol in the main line of the song.

The creative strategy that Ogilvy & Mather has employed for Fevicol is “to make bonding a Fevicol attribute,” Read more about Fevicol http://www.brandchannel.com/features_profile.asp?pr_id=369

O&M , Prasoon & Piyush Pandy ( Read more http://articles.economictimes.indiatimes.com/2012-09-28/news/34148506_1_fevicol-ad-film-corcoise-films )

Shared by http://www.stockimagebank.com, This is one of the most iconic brands of India. A small dedication by gathering a bit more about the founder and his vision. This brand deserves more than this post. Will address it as a brand in another post.

SIBSA – Ad of the day – 21.12.12 Mayan inspired advertising


Häagen-Dazs Mayan Chocolate
Häagen-Dazs Mayan Chocolate


Print advertisement from a 1990 publication
Print advertisement from a 1990 publication
Party Like There’s No To-Maya at our End of the World Party
Party Like There’s No To-Maya at our End of the World Party


Absolut Maya, Print, Outdoor, Ads
Absolut Maya, Print, Outdoor, Ads



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How could we miss 21.12.12. End of the world. This is a collection of some of the clever advertising from across the world around the Mayans. We survive !  Enjoy !