Yay ! Our Bounce Rate is 37.27 %


How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.

 

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If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.

According to Google Analytics Guru Avinash Kausik “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”. Low/Good bounce rate indicates that visitor engagement on your site is good.”
There you have it.
“As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

So YAY !! StockImageBank.com has a consistent bounce rate of 37.27. Something our digital marketing team has been effectively achieved.  We believe in the quality of visitors than the quantity, Ours is a  B2B product and irrelevant traffic is of no no use to the business. 

So well done Team !! May more clients come and spend more time with us. A fantastic achievement in times of limited mind-space.

A good info-graphic attached for whose who may like to know more about how to decrease it.bounce-rate-(infographic)

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Rakesh Sahai – Well known Indian wildlife photographer passes away


Delhi-based photographer,Rakesh Sahai, best known as the most incredible wildlife photographer passes away.

Sahai is survived by his wife, Ritu Sarin, Executive Editor (News and Investigation), The Indian Express, and their daughter, Rashi.
Obituary – Rakesh Sahai – Finest Wildlife photographer of India

Source : http://indianexpress.com

Images : various sites on google

Vandana Katoch launches her own agency ‘Clayground’ in Delhi !


Vandana Katoch, former Creative Director of DDB Mudra, recently launched her own agency ‘Clayground’. She quit DDB Mudra in April 2012 to start her own Delhi based venture. She works with a team presently comprising of four people and is looking at expanding this number soon. Her first client is the Jaypee Group with whom she has been associated for quite a while now. She is looking forward to doing their projects across different verticals.
According to her she came up with the unique name for her agency because of her belief that creativity which is an insight should be enjoyed. Hence her philosophy that though creation maybe playful, at the heart of it one finds  substance.
Adgully caught up with Vandana to learn more about her new venture, her philosophy on life, hobbies etc. This is what she had to say:
Vandana spoke about her creative agency and how she came to name it ‘Clayground’. She explained that the name is a toss up between the words ‘clay’ and ‘playground’. Clay denotes substance and playground denotes fun. So in other words it means the combination of these two words whereby substance is mixed with fun.  “The name is a toss-up between the words ‘clay’ and ‘playground’ – in other words, substance mixed with fun. We’d like to build Clayground as a place where the process of creation is playful, while at the heart of it is something solid. For me, creativity begins with a truth or an insight and then one plays with it and enjoys the process. If either is missing, the work doesn’t tick,” said Vandana.
Her views on creativity are diverse. She said that it may sound like a cliché but she believes that everyone is creative it is just that they are not aware of their creative nature. She says, “The housewife who arranges the steel bowls in a perfect pyramid in her kitchen, the executive who invents convincing excuses every day for coming in late to office, the hawker who creates a musical call to sell his wares… they’re all creative. Creativity for me is that special quality that you bring to whatever you do. What is it that is uniquely and refreshingly yours? That is what makes you creative.” Her principle is that more observant you are of life around you, the more creative you become.
Vandana Katoch started her own enterprise to become an entrepreneur and gave up her high profile job. The reason for this she said, “Even after spending so many years in the industry I was still enjoying every bit of it. The idea of starting something of my own was brewing in my head for a while, but in an I’ll-do-it-one-day kind of way. Then an opportunity presented itself and I decided to take the plunge.”
When asked to share her philosophy on life she said, “I’m a little wary of big words like ‘philosophy’ since they tend to define things and set boundaries. I like to free-flow. I trust life. I try not to judge people or put them in boxes of good and bad. I believe in the power of nature and try to make time for it even in the big city life.” She prefers to go for a morning walk in the park than spend time on a treadmill in the gym. She also thinks that it is important to befriend oneself and spend some time alone. She went on to say, “I could go on and on and start sounding all flouncy and self-help book like! You could say I have an Osho-esqe outlook towards life.” She also believes that life is a big teacher and one learns and unlearns from one’s various experiences in life.
Vandana’s experience of 15 years in the industry has been a long journey and has paved the way for her. When asked how this experience would help to establish herself as an entrepreneur she said, “Well, experience counts a fair deal but only to a point. Entrepreneurship, as I am discovering, is a lot about new learning. Of course, a 15-year experience gives you a more holistic understanding of the objectives at hand it. It helps hone your skills. You have a sharper eye for picking out the good ideas. You’ve built strong professional relationships. All that is great and will hold you in good stead.” But according to her the truth is, when you turn entrepreneur it’s not like starting a new chapter. It is starting a whole new book! And there is so much to learn. She finds that insanely exciting and at times overwhelming! “Of course you dig into your resources of experience but you have to be honest enough to admit that you’re a newbie once again.” she said.
With regard to future plans for her agency she said that she lives for the present so while there is a broad plan for the future. She said that expanding services, building teams etc are on the agenda but the focus at the moment is on giving their all to the jobs at hand. It’s a huge opportunity and they would like to build on what they have today.
She is not into any particular genre of books but she does enjoy reading ‘The No. 1 Ladies’ Detective Agency’ as much as ‘A Short History of Nearly Everything’ as much as ‘Life’s Truths’. Where  hobbies and leisure time is concerned she spends her time with her two growing boys so leisure time means playing with them in them in the park. Dancing too relaxes her and she considers it her favourite form of expression. It could be in a dance class, a pub or her bedroom. She is comfortable dancing in any surroundings. Vandana says, “Of late I’ve got hooked on to Sudoku. I’m not very fast yet, but it’s terribly addictive!”
Did she have any mentors who she can look upto even today who shaped her life and career. To this she said, “There have been many along the way from whom I have learnt some priceless things. Mrs Syeda Imam charmingly showed that it is possible to balance work and family.” From Umesh Srikhande, a man with quiet confidence, she learnt the importance of focusing one’s energies on building rather than battling. She also remembers Nandu Narsimhan as a person who was fantastic at selling right-brain ideas by backing them with left-brain logic. “And there have been others from whom I have picked up nuggets along the way.” said Vandana Katoch.
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Interview Credit : http://www.adgully.com/
Posted with permission from Vandana Katoch by www.stockimagebak.com 

Pat is now Bang in the middle – Prathap Suthan the way I relate to him



Pat as we all know him

SD -I know this has been your dream for a while .. The baby is born.. would you like to share your emotions  today ? 

PS – I don’t think I am overwhelmed by any emotion. It’s a bit cold really. But then, yeah, I am happy.

The fact that I have the freedom to sign an appointment letter, or take a flight, or work with a particular client, or sleep a couple of hours longer without having to check with anyone.

But that aside, I have always wanted us to have the freedom to create, and push for what we create – with honesty, conviction and integrity.

We want the freedom to stand for what we believe in, what we believe is our common goal, our philosophy, and our focus. We certainly don’t want to be the mouthpiece and executors of someone else’s dream and covert objectives.

Today, more than sheer independence, we have a skill set that’s on par with the best, we have an open book, and we have the experience and choice to pick our fights and choose our pitches.

We really don’t have to rationalize to anyone why we want to do something, or why don’t want to do something. We decide. And that’s what’s what make a good day into a great day. We have nothing to lose.

SD – Prathap Suthan  – you have some 3500 plus friends on FB. They all know you from their own point of view. I ask how would you like the world to know Prathap Suthan ? 

PS –In one simple line – I am a happy person. ( and this incidentally is the same line that gave me my first job.)

I am essentially someone who keeps to myself and do my own things in my own space. I doubt if you saw me at the last party you went to.

I think everyone will have his or her point of view on a person, and that comes from personal interaction more than anything else.

I am not someone who doesn’t meet/speak with those who take time out for me. I am also not someone who won’t help those who reach out. I am pretty sure that people will bear me out on that.

The only true capital one has is the sum total of positivity and the good wishes others have for you. I believe and trust in the goodness of people. There’s nothing else better.

I am a person who believes that our business has been long compromised by leaders who sold our souls for dimes and nickels. This is payoff time. My own brand. Where pfaff will have no designation.

The core of our businesses has always been about the ability to create and execute ideas. Not anything else. If not for the ideas that differentiate us, everything else connected with advertising can be bought from the commodity market.

With all kinds of commitments and false promises, we have eternally subsidized our blood, and I think it’s time we added a value to it. We have no hope if we don’t.

SD – When and how did advertising happen to you? 

PS –I was always a writer. I used to write and contribute to my college magazines etc. I used to be influenced by ads and often mugged up great lines and body copy in chunks.

Sometimes, I used to even write love letters for friends. Just that I was careful that I had to personalize the style and content of what I wrote for the person.

Santosh Sivan – the famous cinematographer was the one who pushed me into advertising – sometime in the mid 80s. I joined an agency called Stark, in Trivandrum before I got my first genuine break as a copywriter with Mudra Ahmedabad.

SD – You have seen advertising change many seasons. How would you describe Then & Now, in your style.

PS –The best time I spent in advertising was Mudra. I spent 9 years with people who were genuine human beings.

Grey on the other hand was the longest I spent anywhere, but it turned out to be extremely shallow, vile and forgettable.

Mudra Ahmedabad was a place that held its own. There was no pretense. There was no glam. Just hardwork. Middle class people with solid values. A heart of Indianess. But lavished with the finest from IIM, and a creative force handpicked from across India.

There was Dr. Ram, Dr. MR Arun, Dr. Naga, Ravi Ratan Arora, Abhijeet Almeida, Raju Murugesan, Bala, Subrata Bhowmik, Pritam Parmar, Ranjan Thomas, Philip D’Souza, Simon Fernandes, and of course AGK himself.

There couldn’t have been such an overdose of talent in any advertising office anywhere. It was brilliant. It was potent. And if you liked the combination, then it was heady.

That was what advertising was then. There was a fire, and gumption. There was a clear mission. There was focus. There was no denying our Indian roots. There was pride. There was passion. And there was no dithering.

It was a place to learn, to unlearn, to challenge, to be admonished, to be whipped, to be inspired, to be blunt, to be tough, to push, to pull, to be true, to be right, to be honest, to be respectful, to be modest, and above all to be part of a team that thought and did genuine work. Awards being something that happened as a result of the rewards it brought the client.

Can you believe that Mudra sent me to South of France in 1992? AGK’s vision even then was far beyond any agency of that time.

Today however, the entire landscape has changed. From media going away. From MNC networks. From Madison Ave influences. To no 15% commission. To retainership models. To the rise of the Internet. And to whole new generation that has no clue what typesetting and galleys meant to advertising.

Everything physical has changed. But the way I see it, the passion doesn’t have to. Ideas don’t have to. Commitment doesn’t have to. Innovation doesn’t haven to. And leading clients doesn’t have to.

No matter what, no matter what different media vehicles emerge, the heart of advertising still remains locked into one unchanging truth. The skill to think superior. The rest is all detail.

SD – Which work will you call your best so far? Of course you may say the best is still to come, but what has been the most satisfying work till date.

PS –I can’t really say what was my best. I hope I haven’t done my best yet. It’s an unending personal strife isn’t it? That you have to keep bettering yourself every day. With every word you write, and every campaign you create.

My best, in a philosophical sort of way, is Bang in the Middle. Because this is my own campaign. My own flag. As much as it is for the rest of us at the agency.

This defines our time and space on Earth. Everything we do for Bang in the Middle is adding back to our equity. If we can make it a bright place, and a place that grows to fully capture our potential, what else can be a better campaign?

We have no big MNC network backing us. We have no mega client who’s decided to hand over a 100 crore campaign. We have no prima donnas working for us. It’s just a bunch of friends who sort of push each other to be better.

What we do have and what we bring to the party is conviction, courage, and competence. Plus the bone to stand up and say that Nothing scares us. And that truth isn’t available to buy in tubes or jars.

We have handled the biggies. We have delivered for the biggies. And there is just no way any one or any thing can frighten us.  No budget. No task. No scale. No nothing.

SD – Brands, ROI and creativity are interrelated. What is your take? 

PS – Yes, everything is inter-connected. Everything has to be. And you really can’t separate one from the other, as everything sort of fuses and overlaps each other.

I personally think creativity as a discipline is an over hyped enterprise of the ad industry. And a lot of ponytails and errant behaviour have gone unpunished because of that.

Commonsense tells me that all human beings are creative. And in everything we do, our innate lateral quirk to do something different comes into play. Just like a plumber who decides to do his own jugaad to fix a leak, or like the ingenious scarecrow that stands in the field to keep the birds off from the crops.

Any product or service that wants to become a brand has to invest in thinking and execution that are differentiated. Who wants to buy a me-too or a duplicate?

You can’t really build a brand without employing distinctive thought. Unless you are a monopoly – like the Indian Railways.

SD – It’s the Award season. Scam Ads – Are they really worth it? 

PS – I think we are fighting a different monster here.

Why has scam come about? Because many clients won’t allow agencies to do what seems/looks/smells like a daring attempt on legitimate brands. There are far too many precious things at stake. Including necks.

So when you know your industry has a rating benchmark that’s pegged against awards, and you don’t have the approval of your client to do explore his/her brand, what other option does the award-harried creative dept have?

Invent clients? Discover brands? Do pro bono work? Host a fictitious festival? Brand internal workshops? This is where things can get really creative.

The way I see it, we have gone too far into this freewheeling direction. It’s pointless to pull back and apply for sainthood. It will only work against us. Instead use that passion. Create tons of alternate work. And let’s delight in doing work that gives us goosebumps.

On the other hand, I believe scam is the thinking that will embolden mainline work. It keeps the mind ticking very cleverly. It will bring more value to clients, and find surprising and cheaper ways to push branding. It makes scant sense to pontificate on the honesty quotient of experiments.

Scam exists, will exist, and must exist. It’s good to be unfettered in the head. Though I agree that we should find a more respectable word for it.

SD – How has copy changed over the years. Has it at all ?

PS – Good copy is good writing. And that reflex craft, is in the hands of very few people. For me, a good writer is someone who doesn’t have one style. Or who doesn’t fall into a signature trap.

He or she ought to have a wide repertoire. Like different golf clubs. Flexible enough to write very differently for varying products and brands.

The argument for whisky cannot be the same for milk. And the words you use to write for migraine tablets must drastically be different from the words you’d employ to sell margarine tubs.

SD – Pat, what is it that you enjoy most about the work you do today. 

PS  – The biggest driver is that I am pushing myself beyond what I know. Especially in the digital side of life.

There’s so much out there, and we haven’t even seen 1% of what the medium can actually do. I am convinced that my swimming lessons at iYogi will give me a better sense of the ocean.

I think it’s also the fact that I still enjoy what I do. If I didn’t, I wouldn’t be where I am. I could have easily slipped into a role of playing patriarch to a network.

I am still very much a hands-on creative. I need an excuse to work. I need to cut my films. I need to work with my music. I suppose I will be a frustrated person and a really sour boss if I don’t have things to do and words to write.

Nothing drives me madder than lazy people. 

SD – Though 65 % of the global image requirements are still assigned shoots, 35% now belongs to Image Banks. Brands save money, time and effort. Black-books replaced by online image banks. Progressive ?

PS  – I won’t say it’s just progressive. It’s in line with the evolution of convenience. If everything around us has got digital and generic, photography – especially the black book variety, ought to have been among the first to switch avatars.

My first interaction with evolving stock and quasi digital goes back to the mid 90s when I bought duplicate transparencies (trannies!) from Tony Stone. And my dependence on the ease and efficiency of that offering hasn’t diminished.

I also successfully experimented with buying stock film for an SBI Card global commercial from Image Bank in London during the 90s. I remember having done the film under 20 lakhs, compared to the multi crore quotes that came in from some of the film makers in Mumbai.

The way things are going now, and the speed at which content is getting old and abandoned, there’s little hope for mega production budgets. So stock – both still and moving, is the way to go. With niche stock now coming of age.

SD – We are creating some good content that showcases the contemporary and vibrant India. I cannot help but ask someone of your calibre the one pearl of wisdom that you may want to give www.stockimagebank.com. 

PS – Give me pictures I can’t find anywhere else.

SD – Bang in the middle – Tell us more .. how is it different ? What is it that you plan to do differently with an ace team ?

PS – There’s little merit talking about what we want to be, and what we are and what we hope to do. Words don’t quite have kinetic energy.

Of course, there’s a plan. And that plan involves exceptional talent. There’s no other plan, because no other plan makes sense. http://www.banginthemiddle.com

SD – With the serious stuff over lets get to know your personal side 🙂 We all know your love for Music .. what’s that one song in your head today.

PS  – Right now, nothing is playing in my head. But Beatles was playing a while ago. Hey Jude in particular. I don’t think I can ever get over this band. Regardless of everything else that’s exploding in the music scene.

I am also fond of almost every other genre of music. From Carnatic to Opera to Reggae. Trance and Acid incidentally don’t live on my planet.

I do listen to Malayalam songs – the old ones from the threshold between b/w and colour. They hold a lot of memories for me. And every time I listen to them, images from my childhood, contexts, smells, associations, etc. swamp my system.

SD – And your favorite dish? ( you can say 2 or more in today’s world of multitude choices).

PS  – My tastebuds are Indian. And very proudly Malayalee.

Appam and Mutton Stew for breakfast. A typical vegetarian Kerala Sadya or Kozihikodan Mutton Biriyani for lunch. Rice and Fish Moilee for dinner. Vermicelli Payasam anytime. Throw in some jelabis too.

Sorry, but all that affected chocolate blah and mousse just don’t get into my list. I cannot change my brown moorings.

SD – We all have our favorite dining places. Which is yours ?

PS  – My all time favorite in India is the erstwhile Indian Coffee House, Statue, Trivandrum. That’s where I grew up, along with my thoughts, points of view, debates etc.

In Delhi, Dakshin – at the Marriot is a place that I’d like to go. Gunpowder too is nice and fiery.

The most unforgettable restaurant for me has been chef Ferran Adria’s, elBulli, in Roses, Catalonia, Spain. It was nothing but a huge stroke of fortune that I landed up there. Google it and you’d know what I mean.

SD – Liquids .. the slurpiest .. 

PS  – I don’t drink much, and I don’t drink alone. If I can’t get Captain Morgan, then Old Monk will do. With Coke. If I am in a wine mood, as long as the grape is Riesling, I am very happy.

SD – How did you meet Jyothi, and what is the secret of her glow? 

PS  – Jo and I met in Ahmedabad around 1988. I was in Mudra, and she was studying Textile Design at NID. We were neighbours, and then like in the classical Sunil Dutt song – Mere Samne Wali Khidki Mein happened.

I think the glow is natural. She always had it. I was but the moth.

SD – Your son Abhimanyu is exceptional in music.. anything for him? 

PS  – Abhi plays both guitar and piano. But I suppose he is gradually growing into liking and playing the keys more.

Recently, he’s been playing with a band called Barefaced Liar. And Jo and I have watched him at Manjasa, Hard Rock, and Blue Frog.

I am not too sure where he is going with his music, but I do know that music will have all kinds of things to do with him.

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The first thing that you notice in Pat is his warm and genuine smile ! A humble man who is warm and so welcoming !

While I write this, I also realize, how difficult it is for me to write about the ” ace in the field of writing. Words fail me 🙂 So to put in a plain simple verbose that I am capable of, let me share that  www.banginthemiddle.com has been his dream for a while. I am so happy that today that I have the opportunity to see him beaming with pride and be able to capture this moment in the Advertising history of India !

I have tried to capture this time of his life, via a small interview where you know exactly what his state of mind, his dreams, his vision and his life !  He was kind enough to share with us his personal side which I am sure a lot of you will love to read about .

A couple of blogs of Pat that I recommend you must read. 

http://bloggingthehorse.blogspot.in/ – His mind and musings.

http://www.poetfreak.com/poet/prathapsuthan – The poet in him.

So Pat ! This is a big applause from me and all of us at www.stockimagebank.com ! Rock the world ! 

Sugandha Dubey – a friend of Pat and Founder of http://www.stockimagebank.com

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If you like it, please feel free to share it on any social networking platforms. 

This interview is exclusive © of  www.stockimagebank.com , a brand of SIBSA DIGITAL PVT. LTD.

(In case you are an online or traditional  publication please write in to us at contact@stockimagebank.com for rights  to  re-pubish. All rights reserved.)

The fact is, the object of an intense desire can make you win the race. Instant passion is perishable – Amrish Sunder OneMG Chennai


www.stockimagebank.com   interviews, Amrish Shyam Sunder ,  Creative Director, OneMG Chennai, Tamil Nadu, India. Amrish has been with One MG since 2008.

SIB: What has been your biggest challenge to getting yourself out of the blocks?

AS : Block itself is a challenge. Basically distracting yourself from worldly pleasures.. On my own admittance, I would say even weekends suffer the same treatment. Your part of mind remains preoccupied with work, the type of creative  I could bring into action.  Sometimes one starts triggering the work-life balance to a frightening degree, leaving hardly any or less time for matters unrelated to work. Well! The best antidote I would say is to chill out by lets say watching a movie and ultimately the idea of creativity get impulse from neurons to your action potentials. It really helps.

SIB : What makes you creative?

AS :  Haaahh..I don’t know.. Its just what I do and I know what to do I guess. This part I enjoy the most. I was a very studious, cool student expecting lot of marks, it used to get really a clipart of a wick to be at a stature, in this you get much more recognition, its more of an escape which turned out to be a career.

SIB : Out of your personal opinion, do you think you have succeeded to such a degree when so many others have not? What did it really take?

AS :Passion rather should be is like a phoenix, then you get X number of milestones to make your work more interesting. There is no end to achieving. Nobody is most creative person. See, anything to do with creativity is a very evolutionary process and not revolutionary as most of the people believe. What would have been relevant 50-60 years earlier could come back into light anytime be the layout style, publicity style, or say a live example of long copy. Internet bought long copy & everyone’s writing now. Writing is again in air. Twitter is spurring people to scribble, doodle. The fact today would be a history for say, 50 years from now so it will keep happening its nothing to say is revolutionary. Its for the better actually. Everything will kept in the bottle of wine.

SIB : Do you think your work can be criticized?

AS : Definitely, I think that’s the only way you tend to some good work. You have to rely on certain structures, that you cannot put in place may be due to some limitations, you are adorn to a certain style and you can’t get out of it quickly. The best think to do is hire somebody who could probably bring something different without applying your style on him/her. Criticism makes you think that yes their are certain things which is possible and whether its good or bad is the judgment likely to be determined by the critics. Over a period of time it will drop off you as well.

SIB : With whom would you like to share Beer?

AS : I am not very picky. Anybody who can talk a lot. I am a good listener, so who will not possibly bore me. (laughs) Discussing your work over your beer ideally not a good option if I have an alternative to escape.

SIB : Your first love?

AS : Photography as far as career is concerned. I always wanted to own a camera it always tempts me. By the time I have got a SLR. I didn’t transit well from filling to digital. I actually love whole process of washing and sitting by the enlarger actually the process of translating into digital

SIB : At times when you are really goofed up, what comes into your mind?

AS : Oh shit! (laughs). A cover letter or confession letter. Invariably take its own course.

SIB : What is your work for you?

AS : Its passion which quite comes automatically, if you are constantly thinking about it, its fun. I am not making an effort its all coming into my mind one way to put it.

SIB : Whom would you award Supporting Actors in the journey till now?

AS : All the beautiful women(laughs). One day I will make a movie with Chitrangada Singh.

SIB : Your Inspiration

AS : De Bi Dong, Neil French & of course lot of photography guys

SIB : What brought you to advertising.

AS : I love advertising I would say. It got me into Visual Communication that I did, along with it  I did my first job designing a T- Shirt for a Fashion Designing Company, then moved to fashion trend analysis. Although being in different fields I used to have huge interest in advertising.

SIB : With whom do you think you can share the podium?

AS : Steve Jobs who died & lived for his passion for now.

SIB : Apart from being a Creative Director, have you tried yourself for something else?

AS : I was a Fashion Analyst

SIB : Do you like wearing both the Creative Director hat and the Fashion Analyst hat?

AS : Not really. It was a different avatar. In that role I used to think differently obviously.

SIB : Do you want give any suggestions to some of our cynical veterans?

AS : At the end of the are you selling the brand? Is the brand doing well? What are you working on? If the answers are positive then you did the job ! It doesn’t matter how new or old you are. Although there is so much of politics & hierarchy which is quite annoying but at the same time this one industry which appreciates new talents. Your degrees obviously will not score you but your freshness of ideas. No matter from whichever field you are you just have to be creative and its a full-stop.

SIB : Stock photography is the big buzz right now. Can you give us your insights into current Indian image banks & its long term implications ?

AS : The good thing you guys  are doing is concept photography. Browsing into stock images for agencies starts from there. The more concept you have the more distinction you get. Besides employing right and updated technology consequently good quality. And you can have so many permutations and combinations. It should revert back dictionary. If I have a word in mind it should be provided with possible options as easy as Google where you can drop image and can find similar options. Even if I am not getting in seconds but the bank reverts back quickly can work. The Creative directors generally sketch their ideas they hate searching there idea on stock banks. So probably providing them their options by their sketches in 1-2 hours would definitely help. Its a long shot but then creative friendly.

SIB : Your favorite campaign so far?

AS : Zoo Zoo was lovely. In my book of work I would say , an illustration campaign for a restaurant La Shaakahari.

SIB : Whats new in your pocket now?

AS : Lots of interesting things in the form of Digital social media space. So, any client who is willing to experiment would be an opportunity for both the participators. It is like a nice ground for pulling up something very creative.

SIB : Your darker side???

AS : I am bloody lethargic

SIB : Your dream project?

AS : Anything which could transform the client from where he is to something different. It could be whatever which makes it cooler.

SIB : What does the future holds for you?

AS : I really don’t know right now. I don’t think so much(laughs). Just have to enjoy life fully I guess

SIB : Any thoughts you’d like to leave us with?

AS : Whatever I see on your site http://www.stockimagebank.com, right now is quite interesting. What I love is you don’t have a watermark on your preview and the sizes are very appreciating. Good enough I would say.                                                                     ————————————————————————————————————————————————

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I find great joy in solving problems. And, fortunately, that’s what my job expects me to do – Nima Namchu ECD, Contract Advertising, Gurgaon, India


www.stockimagebank.com   interviews,  Nima DT Namchu, Executive Creative Director, Contract India. 

Nima DT Namchu joined Contract in 2008 and has been responsible for the creative function for the Delhi office since.

Starting off as a copy trainee with Sista’s Pvt. Ltd. (Saatchi and Saatchi today), he has been in the advertising industry for more than 19 years. He has worked with TBWA Anthem, Leo Burnett, Capital, McCann Erickson and Publicis India.

Namchu’s work on the Maruti Suzuki 16×4 Hypertech TVCs was awarded a silver by the AAAI in 2000 and he was also part of the team that fetched Capital a silver at the Abbys in 2004 with the ‘Papa ki kare, petrol khatam nahin hoonda’ TVC for Maruti Suzuki. Recently, he was also awarded the coveted Silver Pencil at the One Show Awards 2011. As a mentor and leader, his guidance and suggestions have led his team to win at various Indian as well as international advertising award functions.

Apart from being the Creative Director, what can we know more about you as a person?                                 

I think most of us are defined by what we do. Work takes over everything. However, I’ve recently become a father and while that’s a whole new role to get into, I’m more than enjoying it. When I find time from work and my child, there’s music. I used to be in a band when I was in school and college. Now, I try and spend a couple of hours during the weekend with my guitars, although I’m probably the only guy who’s been learning the guitar for the last 25 years and still not really good at it. I try and make it to the pubs where bands that play the blues or classic rock perform. Once, when I had the option to go to either for free, I chose the Rolling Stones concert in Bangalore over the Cricket World Cup Finals in South Africa.

In the context of creative work and if money was of no import, what would be your dream job?

Money is important. It takes care of the basic things.  But if I didn’t have to worry too much about it, I’d like to paint, write books, write songs, open a restaurant, set up a holiday home in the hills, maybe even open my own agency. Anything that I can call my own, I suppose. I guess 19 years of having ones work judged by not just people whose creative abilities you admire but also those who can’t tell their gluteus maximus from their elbows can have this effect.  (Smiles)

What makes you creative?

I find great joy in solving problems. And, fortunately, that’s what my job expects me to do – solve problems. I might be a scowling, screaming and ranting lunatic while I’m at it, but when it’s done I have a beatific smile on my face.

I don’t know where it began. Unlike my siblings and cousins, I was the least athletic. Fortunately for me, my school also encouraged dramatics and music.

Maybe it was Mrs. Ghosh, my 5th standard English Teacher, who used to make me read poetry, write short stories and plays over weekends. She’d correct my mistakes, make me see new directions in which my stories could go and even sent a few of them to some magazines. While I don’t think any one of them got published, I think they came in handy later.

My father had plans to turn me into a doctor which obviously didn’t work (chuckles). While I was ranked 22nd in the pre-med entrance exams, I flunked terribly in my class 12th – in Mathematics, Biology, Chemistry and Physics. All except in English and Art.

That should have been a sign. (Laughs)

What have you been the most proud of in Contract?

It’s difficult to single out one incident or client but the work we have done on Domino’s since we introduced the new positioning of ‘Khushiyon ki Home Delivery’ in 2008 is close to my heart.   Give or take a few lows which are a part of any business, things have been good for me at Contract.

With whom do you think you can share the podium?

There are many people who have a hand in shaping your professional life. But if I had to pick just 3…

Akshat Verma, (who wrote ‘Delhi Belly’) who, besides sharing life-altering moments like traveling from Delhi University to the First City Magazine office at Som Vihar, RK Puram in DTC buses every single day and eating boiled eggs at the Shivaji Stadium bus stop, also pushed me into advertising.

Nicholas Hoffland. A dear friend, a bank of creativity and an ATM when I was broke. They don’t make Account Directors like him no more.

Nitin Beri. A great leader, he’s the only art guy whom I have met who can out-write most writers. And, that too, with a pen.

What compliment do you hate the most?

When they say that I am a good writer, I find it most embarrassing. I believe, and I’m sure people who really know me will agree, my writing is only good enough for ads.

Are you in agreement with the metaphor of IPL being a carnival? What’s your take on IPL?

While it is becoming more of a carnival than a tournament, I found the commercial too literal. I believe sport is the only product than can truly excite and inspire people to be better, to be more. I found the commercial wanting.

A situation comes in our life when our heart says, “Hey dude! I want to catch some rays”…

The market is only getting more competitive, the clients more demanding, the young creatives more impatient and, the toughest of them all, almost everything seems to have been done before.

So stress exists. Along with packs of cigarettes and umpteen cups of coffee.

Whenever I felt stressed, I would light up.  In fact, I was doing about 40 a day when, two years ago, I had a cardiac arrest in middle of a new biz pitch presentation.

Nowadays, instead of reaching for a pack of Classic Ultra Milds, I go out for a short walk. Or play guitar on weekends. Or cook. Or read a book. Now, if only the phone would stop buzzing. (Smiles).

What speech would you make to impress the jury at Cannes?

(Smiles) How does one impress a hall full of highly creative and somewhat cynical people? With work that does not require a speech?

In which category do you think you could win?

While I have not won at Cannes in my individual capacity, I helped a copy-writer and art director in crafting their Cannes Gold winning poster back in 2008. But if I were to, it’ll probably be print or film or radio… Hell, if it is a Cannes Gold, I don’t mind if it was a for a paper napkin.

Which role has been your favorite so far?

There’s nothing quite like being a student.

What do you think about Scam advertising?

(Laughs). Honestly speaking till 1997, I didn’t even know there was such a thing like a scam ad.

As long as everyone is clear that it’s about seeing how far we can push creativity in the interest of the brands we handle, as long as that does not become more important than finding creative solutions to the real-life issues our brands face daily in the market and as long as effective creativity is the criteria by which clients continue to choose agencies, there is no scam, only R&D.

Which Creative Director would you like to share Coffee/Beer?

Indra Sinha.

At times when you are really goofed up, what comes into your mind?

The first thought is to run far away from ground zero as possible. But, over the years, I have realised owning up to your screw-ups is a far less complicated option. This is not a business run by machines, people make mistakes. Just make sure that you make fewer mistakes and they aren’t too expensive. (Laughs)

What do people criticize you for?

For being short tempered, I guess.

What usually tickles you?

It all depends on the frame of mind I am in. Sometimes, when I laugh people stare at me and raise their eyebrows.

What drives you crazy?

Deadlines followed by deadlines followed by deadlines… And having to convince suits and clients who’re still wet behind the ears as to why they should approve my idea. (Smiles)

The biggest dare till now?

Few years back I quit McCann to go on a sabbatical for a year. Two weeks into my sabbatical, my cousin showed up and asked me to take him around Gurgaon so that he could buy an apartment. By the end of the day, I ended up booking one for myself.  More stupidity than bravery, perhaps. That put an end to the sabbatical and I was back in the job market.

Which campaign would you consider as your number one so far?

You’ve probably heard this one before – my best are all rejects. (Smiles) But of all the work that saw the light of day, I’d say giving Rahul Dravid the moniker ‘The Wall’ would qualify.

What does the future hold for you?

I have my 21 month old daughter screaming for my attention all the time. So I guess there is going to be a lot of her in my future.

Any message for Stockimagebank.com ?

Especially with tighter deadlines we do resort to using stock images more often. And you guys are doing a real good job. It’s great to have you guys in the same building! Best of Luck!

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This interview is exclusive © of  www.stockimagebank.com , a brand of SIBSA DIGITAL PVT. LTD.

(In case you are an online or traditional  publication please write in to us at contact@stockimagebank.com for rights  to  re-pubish. All rights reserved.)