Compelling Visuals make Brands Stronger !

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FG BRANDDESIGN AMONGST THE WINNERS OF THE 2011 DDC AWARDS

fg branddesign is amongst the winners of this year’s DDC award “Gute Gestaltung 12” in the category of marketing communications. The award has been presented by the DDC (Club of German Designers) for more than 11 years in a row and is considered one of the most renowned design awards. fg branddesign is awarded for the international launch of Avantgarde Acoustics XA amplifier series.

Kate Moss

 luxury brand : David Yurman

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Unemployee of the year - Blog Benetton

 

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Unemployee of the year - Blog Benetton

United Colors of Benetton continues to use visuals of people as a long standing method of communication for its brand. The latest is 

Benetton opened a new era of its communication strategy by launching the UNHATE campaignand foundation. This highly controversial campaign, showing international political leaders in conflict sharing a brotherly kiss, toured all around the world and made a great long lasting impression!

This year, the brand continues its reflection on society and the world and is delivering a new message with its latest campaign: UNEMPLOYEE OF THE YEARa contest created by United Colors of Benetton for young people all over the world. UNEMPLOYEE OF THE YEAR will award 100 projects proposed and voted by the web.

Around me, I find many talented, open-minded, curious, strong-willed people and sometimes they have difficulty finding work that suits them. I come from a generation that knows unemployment, professional uncertainty and I’m sensitive to this ad campaign. At twenty, twenty-five, thirty years old, life is yet to be built, it is time to launch yourself, look forward to the future with enthusiasm, to have the opportunity to express your talent, skills, dreams!

I’ll let you have a look at the ad campaign posters with their simple yet stylish visuals (remember, it is a campaign for a fashion brand!). Discover these young people’s serious faces coming from all over the world and currently looking for a job: Angel, 29 unengineer from Spain, Katerina, 30, unmanager from Greece, Thibault, 27, unlawyer from France… (Read more on unhate.benetton.com

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 Pedigree.

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We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way – if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth. Crime should not remain anonymous. But the people who report it will
  • Category Public Interest : Public Interest 
  • Client : Toronto Crime Stoppers
  • Agency DDB Canada
  • Country Canada
  • Uploaded27 February, 2013
  • Creative Director : Denise Rossetto, Todd Mackie,
  • Photographer : Frank Hoedl

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Family’s picnic

Ambipur offers air freshness in this print campaign from Grey Jakarta

47577_ads_CROSSFOX VW

Crossfox. The compact off-road.”Print from Almap BBDO Sao Paulo

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Cordaid has come up with a very hard hitting “People in Need” campaign and has put the hard truth of stark disparity existing on our planet right in front of our eyes. This ad campaign is a play on emotions, guilt conscience and will surely generate lots of aid essential to reach out to the most deprived and poor people living in poor nations around the globe.

These pictures of African people posing with expensive stuff seem very poignant, compelling but was it necessary to use actual ‘poor people in need’ to make an appeal? Do they need to ‘beg’ for donation from the rich? Maybe candid shots would have worked better. We cannot deny that affluent of the society also contribute to world’s economy in a big way. We live in a consumer centric capitalist era which runs on market economy after all.

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We all know that what we splurge on can buy something very essential for the needy ones. This emotional appeal for little donation which is much less than what one usually spends on luxury is no doubt an effective tool but is it necessary to make big spenders very guilty with all these images?

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Big spenders alone are not responsible for sorry state of the world. This disparity won’t be removed even if rich were to donate all their money to charity. We live a far messed up complicated world and this ad gives the most simplistic solution.

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It is true that world needs organizations like Cordaid to build bridges between haves and have-nots. Hope the play on conscience works for the good cause. But more than aid poor of the world need to be empowered to improve their own conditions.

The above set is a compilation

canesten-monsoon-itch

Canesten: Monsoon itch, AGENCY: Watermelon Healthcare Communications, Mumbai, India, CREATIVE DIRECTOR: Yajuvendra Gore, ART DIRECTOR: Mahendra Khairnar, COPYWRITER: Graydon Gomes, PUBLISHED: June 2008

ratika-baby

Ratika¹s: Age-defying jewelry, AGENCY: 1pointsize, Chennai, India, ART DIRECTOR: Sharad Haksar, PHOTOGRAPHERS: Jose Luis Pelaez, Sharad Haksar, COPYWRITER: Anantha Narayan

tide-detergent-indian-flag-small-19252 PrintAds india-print-ads-2

This post just emphasises on the fact how the images make the brands so compelling ! The range displayed is an attempt to showcase from a  simple image to a complex one., and how it resonates the brands !

The post is intended to share and understand the relationship of brands and visuals. No copyright violation intended.

Enjoy the week !

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One thought on “Compelling Visuals make Brands Stronger !

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