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A mix of what was and what is !
For more than 150 years, the Department of Posts (DoP) has been the backbone of the country’s communication and has played a crucial role in India’s socio-economic development. India has 155,333 post offices; almost 3 times, more than China’s 57,000, which is the next nearest, in terms of points of sale reach.
A mix of what was and what is ! Each time re-branding happens it opens up the pandora’s box of debates. Was it required or not. Hero, Apollo Tyre, Ceat tyre are some recent re-branding examples. What are your thoughts ?