SIBSA Ad of the day ! Ray-Ban

Agency: Marcel, Paris 2012
Ray-Ban did a campaign called “Legends” for its 75th anniversary, featuring seven ads done in the style of each decade in Ray-Ban’s history. The photos, carrying the longtime tagline “Never hide,” were based on real-life stories left by consumers on the Ray-Ban website. The campaign won two golds in Press—”1942 Lovers,” “1956 Dancing,” “1965 Miniskirt” and “1992 Rapper” won a gold for Craft in photography; the same ads, minus “1965 Miniskirt,” won a gold in Product & Service.


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