How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.
Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.
If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.
Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.
According to Google Analytics Guru Avinash Kausik “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying”. Low/Good bounce rate indicates that visitor engagement on your site is good.”
There you have it.
“As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
So YAY !! StockImageBank.com has a consistent bounce rate of 37.27. Something our digital marketing team has been effectively achieved. We believe in the quality of visitors than the quantity, Ours is a B2B product and irrelevant traffic is of no no use to the business.
So well done Team !! May more clients come and spend more time with us. A fantastic achievement in times of limited mind-space.
A good info-graphic attached for whose who may like to know more about how to decrease it.